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Mark Schulman


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The mode of inquiry in which we may situate our own development of theory is what Clifford Geertz has called the 'refiguration of social thought'. This is an organic, and perhaps obvious, place to grow a community communication perspective: It is eclectic, critical, new, and oppositional.


We must accept as part of our responsibility of the future the task of making a contribution to the 'how to do it' of communication studies and the behavioral sciences, not just limiting ourselves to our particular corner of those disciplines.


Our research strategy, however diverse, and multidimensional, must consciously build the movement towards a new paradigm to study social reality — and our goal is not just to study but transformation.



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