European Graduate School EGS - Media Communication Studies Program
CONCLUSIONS
Television characters can be recognized as the virtual family because they
have the capacity to convey a high degree of believability and reliability
to the adolescent female viewers I researched. The terminologies of 'family'
and of 'virtual' carry weighted implications and meanings, yet these terms
are aptly applied to the operation of television characters.
The characters are virtual obviously in that they are actors and images
transmitted on television. They are family by the manner in which they are
confidently regarded and accessed on a regular basis. By being both, they
are the 'virtual family' because they have the immense potential to realistically
fulfill some of the positions traditionally filled by living people, true
family members and because they are, in fact, interpreted and referred to
as actual personas by the girls.
This interpretation of the 'virtual family' should not be considered a detrimental
phenomenon. On the contrary, the role is very often beneficial; providing
emotional companionship as well as counsel and opinion to the girls through
an outlet that is often more accessible than their true family members --
or at least alongside the real family, along with the people they physically
exist with, refer to and rely upon. The characters are able to provide crucial
information to the girls as they design and create their lives. In areas
that include social relations, decision-making, career and work related
choices and actions, play, leisure time modes of behavior, the characters
provide a substantive and believable reference from which to draw from.
I do not ascribe the girls' practice of relating and referring to the television
characters as a means of irrational involvement with the televisual text.
The girls are not detached from reality. They do not make believe that they
are the characters. They retain a firm grasp of the division between their
own identities and the identities portrayed by the characters. A blurring
may occur during the time of viewing, during a period of recall after the
program in conversation with others about the occurrences within the program
and even in their individual minds as they re-process the occurrences of
the program, but the girls do not come off thinking that they are the characters.
No matter what the degree of escapism and longing, pretending or relating
may take place, the girls clearly realize the difference between their own
lives and the characters' lives. They are highly aware of what happens during
their viewing. They know that they identify with certain characters and
they actively interact with them both as they watch and sometimes long afterwards.
The girls are aware that they regard the characters as definable personas,
distinct from the living persons in their lives.
Through the successive process of watching the programs week after week,
the girls come to know the characters. They may find similarities in the
characters and the dilemmas they represent that are parallel to themselves,
other people they know and their own life issues. They are cognizant of
television's modes of operation and the several layers of representation
inherent within these modes. They are used to the codes which television
uses in the creation of the programs, the situations, the characters, the
evolution of events, the structure and the elements of genres. They are
familiar with the functioning of television and with their processes of
interacting with television. They are not passive viewers.
The girls are able to read television in the unique manner in which television
is designed to be read and in alternative ways depending on their experience,
conditioning and individual associative choice. They can be classified as
passive viewers at times, but this label fluctuates. They may sometimes
sit back and take in a program and all that the characters or announcer
has to say and not question. The topics may be on subjects that they actually
do not know the accurate information and they may accept the information
given by the television text, they may, during this passive viewing, be
thinking of an infinite number of other things related to their immediate
concerns and the televisual information may coincide or challenge what they
are thinking at the moment. There is an endless array of possibilities that
can and do occur while the girls watch television. There is no set prescription
by which the girls take in information. The girls construct new combinations
of meaning and interpretations by combining the situations they view on
television and the situations they live out in daily life. Each realm influences
the other. The television characters provide metaphors which aid in the
shaping of the content of the girls' worlds. Television is not for the girls
an indefeatable force that consumes their minds, leaving them under the
control of the intended meaning of its text.
There is also the level of meaning production to be considered. Ratings
may be the ultimate goal behind the creation of a television program, but
there are creative producers and writers behind the scenes as well. These
producers and writers can well be criticized for adhering to the politically
correct, conservative status quo in their construction of plot, situation,
action and outcome. The familiarity function in which television utilizes
the experiences and details familiar to the common citizen/viewer is highly
evidenced in the analyzation of any particular series, but this also is
not all bad. By standing outside situations that are familiar to ourselves,
we are able to see objectively all the issues involved. The characters may
make decisions that are contrary to our own, but just that the situation
is laid out for us to view, that it does not require our own physical participation,
allows the viewer to explore the different ways in which different people
in different situations in society can function or make mistakes.
The presentation of situations on the television series offers a useful
social tool by which the audience can explore the details of their own lives.
Due to the conventions and codes of television, its ability to represent
people, emotions and personalities in an up close and personal way, television
has a distinct advantage of being able to project meaning to the audience
and the ability to make represented situations and actions appear very real.
By employing a mode of perception that distances itself from limiting presuppositions,
the previously hidden phenomenon of the virtual family is allowed to present
itself into reality.
The reality of the virtual family can be further articulated by giving attention
to the fact that artificiality has become the operative mode of a technological
media culture, of which television is a founding and sustaining member.
Virtuality is often more than reality. This distinction has been widely
embraced, projecting the virtual existence into the forefront of postmodern
human consciousness. The virtual family is but one manifestation within
this virtual construct that we have produced from our technological resources
and imagination. It is not an odd or strange occurrence, but a practical
consequence of our evolution with our technology.
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