| Sylvère Lotringer, literary critic and cultural theorist talking about the historical process that transformed workers into consumers, Henri Lefebvre, Simone Weil, Ferdinand de Saussure, Marshall McLuhan, Antonin Artaud, Gilles Deleuze and Félix Guattari. In this lecture Sylvère Lotringer situates the thought of Jean Baudrillard in relation to Marxism, structuralism, the Situationist International and May 68. Professor Lotringer focuses on the way class struggle shifted from the factory to everyday life as understood by Lefebvre. Special attention is given to the process of becoming. Just as Simone Weil became a factory worker in order to understand Fordism, Lefebvre and Baudrillard focus on the everyday life of being a consumer, the semiotic system that controls them, and the production of desire. European Graduate School EGS |
