MARKETING, PROPAGANDA AND INFORMATION WARFARE

The course examines the theories and nature of marketing, propaganda, psychological operations, perception management, and several forms of (information) warfare under social, informational, and organizational aspects. The class will investigate the roots and development of such methods and operations in network concentric environments. Students will analyze different command, control, communication, computer, and information infrastructures and discuss advantages and disadvantages in order to uncover exploits and evolve the method or product.

Special attention will be devoted to social and cultural implications of marketing, propaganda and information operations and warfare as well as to challenges and responses imposed. Based on an investigation of the history and evolution of marketing, agitation, propaganda and (information) warfare, participants of the course will gain an understanding of risk and threat analysis to information systems, apply countermeasures, and develop adequate response systems. In order to equip students with the know how needed to respond to upcoming threats appropriately, special consideration will be given to a methodical and strategic understanding of footprinting, automated scanning and enumerating, exploitation of vulnerabilities in services, applications, systems, and networks as well as incident reporting, assessment, intrusion detection, response and honey pots.

Analyzing threats as defacing, hacking, cracking, intrusion, denial of service attacks, viruses, Trojan horses, key logger, shock measures, eavesdropping, surveillance, espionage, cyberwar and netwar, the class will explore active and passive responses as security management, authentication, encryption, auditing and monitoring. Students will apply theory on several examples and campaigns, work in teams on small projects, and participate in a mixture of lectures, readings, discussions, and experiments. The class will give a brief introduction into several theoretical, technological, social, legal, and ethical issues.

• CLASS INFORMATION
  
• CLASS SCHEDULE
  • Week 1 - Introduction
  • Week 2 - Online Marketing
    The Beginning. Green Card Lottery and Journoporn
  • Week 3 - Media, Ownership, Monopolies and Conglomerates
  • Week 4 - Marketing and Propaganda
  • Week 5 - Propaganda in World War II
    Cross Compatibility, Usability Engineering, GUI
  • Week 6 - Propaganda and Censorship
    in Salvador, Gulf War, Israel, Palestine, Yugoslavia, Afghanistan, Iraq
  • Week 7 - Hacktivism and Electronic Civil Disobedience
  • Week 8 - Crypto Anarchism, Cyber Havens
    Freenet and the Matrix
  • Week 9 - Information Operations I
    Guerilla Warfare
  • Week 10 - Information Operations II
  • Week 11 - Information Operations III
    Hacktivism
  • Week 12 - Information Operations IV
    Hacktivism, Netwar and Cyberwar
  • Week 13 - Information Operations V
    Intrusion (Detection), Assessment, and Response
  • Week 14 - Information Operations VI
    Policies, Intrusion (Detection), Assessment. and Response (Continued

• MATERIAL
  
• REQUIREMENTS

History and Definitions of Marketing (Objectives, Methods, Examples)
Online, Direct, Tele, Viral Marketing
Objectives of Online Marketing
Improving Search Engine Ranking/ Maximizing Site Traffic/ Attracting of Targeted Traffic
Increasing Customer Base or Circulation/ Increasing Sales or Advertising Revenues

Reading
Barlow, John Perry. Independence Declaration of Cyberspace.(1996)

Resource
Advertising Age
AdBusters
Adflip. Printed Advertisements
AdCritic.(Subscription Required.)
Adbusters. Culture Jammers Headquarters

Banners, Poster, Screensaver, and Videoclips. diverse
Game. Phenomedia AG Moorhuhn. Johnnie Walker Promotion.
Bashing Bin Laden
Take Back The Media
AtomFilms
Newgrounds
Animation. Osama Bin Laden Flash.
Animation. Gulf War 2 - World War 2.5
Too Stupid To Be President
Animation. Shames
Animation. Art of War.
Animation. The Great Dictator.
Animation. Slap the evil dictator.
Animation. Der Kanzlergenerator
War Merchandising
Parody. Spiggle.de
Movie. BMWFilms. The Hire
Game. US. Army. Americas Army

Movie.
Castle, Nick. The Last Starfighter (1984)

Software.
Zinf/FreeAmp. Audio Player. Corporate Themes

Bundesgerichtshof. BGH verbietet erneut Benetton-Werbung “H.I.V. POSITIVE”. Bundesgerichtshof. Mitteilung der Pressestelle. December 6, 2001, IZR 284/00, No. 92/2001
http://www.bundesgerichtshof.de/PressemitteilungenBGH/PM2001/PM_092_2001.htm

Reading
Canter, Laurence and Martha Siegel “Green Card Lottery- Final One?” (1994)
Godwin, Mike. “Electronic Frontier Justice And The ‘Green Card’ Ads.” (1994)
Elmer-Dewitt, Philip. “On A Screen Near You: Cyberporn. It's popular, pervasive and surprisingly perverse, according to the first survey of online erotica. And there's no easy way to stamp it out.” TIME (1995)
Godwin, Mike. “Journoporn. Dissection Of The Time Scandal. The Shoddy Article.” Wired Digital Inc.

Book
Barnouw, Erik, and Todd Gitlin (Introduction). Conglomerates and the Media. (1998)

Reading
Bagdikian, Ben. The Media Monopoly. (1983)
Virilio, Paul. “Speed and Information: Cyberspace Alarm!” (1995)

Resource
They Rule
Public Broadcasting Service (PBS). Frontline. Media Giants
Adage. Datacenter
AdAge. 100 Leading Media Conglomerates
Columbia Journalism Review. Who Owns What?
Media Channel. Media Ownership
Media Channel. Media Ownership Chart
The Nation. The Big Ten

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