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MARKETING,
PROPAGANDA AND INFORMATION WARFARE
The course examines the theories and nature
of marketing, propaganda, psychological
operations, perception management, and several
forms of (information) warfare under social,
informational, and organizational aspects.
The class will investigate the roots and
development of such methods and operations
in network concentric environments. Students
will analyze different command, control,
communication, computer, and information
infrastructures and discuss advantages and
disadvantages in order to uncover exploits
and evolve the method or product.
Special attention will be devoted to social
and cultural implications of marketing,
propaganda and information operations and
warfare as well as to challenges and responses
imposed. Based on an investigation of the
history and evolution of marketing, agitation,
propaganda and (information) warfare, participants
of the course will gain an understanding
of risk and threat analysis to information
systems, apply countermeasures, and develop
adequate response systems. In order to equip
students with the know how needed to respond
to upcoming threats appropriately, special
consideration will be given to a methodical
and strategic understanding of footprinting,
automated scanning and enumerating, exploitation
of vulnerabilities in services, applications,
systems, and networks as well as incident
reporting, assessment, intrusion detection,
response and honey pots.
Analyzing threats as defacing, hacking,
cracking, intrusion, denial of service attacks,
viruses, Trojan horses, key logger, shock
measures, eavesdropping, surveillance, espionage,
cyberwar and netwar, the class will explore
active and passive responses as security
management, authentication, encryption,
auditing and monitoring. Students will apply
theory on several examples and campaigns,
work in teams on small projects, and participate
in a mixture of lectures, readings, discussions,
and experiments. The class will give a brief
introduction into several theoretical, technological,
social, legal, and ethical issues.
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