MARKETING, PROPAGANDA AND INFORMATION WARFARE

The course examines the theories and nature of marketing, propaganda, psychological operations, perception management, and several forms of (information) warfare under social, informational, and organizational aspects. The class will investigate the roots and development of such methods and operations in network concentric environments. Students will analyze different command, control, communication, computer, and information infrastructures and discuss advantages and disadvantages in order to uncover exploits and evolve the method or product.

Special attention will be devoted to social and cultural implications of marketing, propaganda and information operations and warfare as well as to challenges and responses imposed. Based on an investigation of the history and evolution of marketing, agitation, propaganda and (information) warfare, participants of the course will gain an understanding of risk and threat analysis to information systems, apply countermeasures, and develop adequate response systems. In order to equip students with the know how needed to respond to upcoming threats appropriately, special consideration will be given to a methodical and strategic understanding of footprinting, automated scanning and enumerating, exploitation of vulnerabilities in services, applications, systems, and networks as well as incident reporting, assessment, intrusion detection, response and honey pots.

Analyzing threats as defacing, hacking, cracking, intrusion, denial of service attacks, viruses, Trojan horses, key logger, shock measures, eavesdropping, surveillance, espionage, cyberwar and netwar, the class will explore active and passive responses as security management, authentication, encryption, auditing and monitoring. Students will apply theory on several examples and campaigns, work in teams on small projects, and participate in a mixture of lectures, readings, discussions, and experiments. The class will give a brief introduction into several theoretical, technological, social, legal, and ethical issues.

• CLASS INFORMATION
  
• CLASS SCHEDULE
  • Week 1 - Introduction
  • Week 2 - Online Marketing
    The Beginning. Green Card Lottery and Journoporn
  • Week 3 - Media, Ownership, Monopolies and Conglomerates
  • Week 4 - Marketing and Propaganda
  • Week 5 - Propaganda in World War II
    Cross Compatibility, Usability Engineering, GUI
  • Week 6 - Propaganda and Censorship
    in Salvador, Gulf War, Israel, Palestine, Yugoslavia, Afghanistan, Iraq
  • Week 7 - Hacktivism and Electronic Civil Disobedience
  • Week 8 - Crypto Anarchism, Cyber Havens
    Freenet and the Matrix
  • Week 9 - Information Operations I
    Guerilla Warfare
  • Week 10 - Information Operations II
  • Week 11 - Information Operations III
    Hacktivism
  • Week 12 - Information Operations IV
    Hacktivism, Netwar and Cyberwar
  • Week 13 - Information Operations V
    Intrusion (Detection), Assessment, and Response
  • Week 14 - Information Operations VI
    Policies, Intrusion (Detection), Assessment. and Response (Continued

• MATERIAL
  
• REQUIREMENTS

Books
Carey, James W. Communication As Culture: Essays on Media and Society. (1988)
Adorno, T. W. and M. Horkheimer. The Culture Industry: Enlightenment as Mass Deception. (1972)

Reading
McLuhan, Marshall. Playboy Interview. (1969)
Chomsky, Noam. Media Control: The Spectacular Achievements of Propaganda. (1991)

Resource
WWI Propaganda Postcards
Internet Moving Images Archive
The Electronic Intifada. Media Activism Advice
No Euro
mnftiu.cc. Get your War on. Political Humor
War Against Terrorism. War Against Iraq
PRWatch. Center For Media and Democracy
Disinfopedia. Encyclopedia of Propaganda

Movies
Hippler, Fritz. Der Ewige Jude. (1940) / Harlan, Veit. Jud Süß. (1940)
Eisenstein, Sergej. Alexander Nevsky. (1939)
Riefenstahl, Leni. Triumph des Willens. (1935)
Chaplin, Charles. The Great Dictator. (1940)
Freleng, Frith. Herr meets Hare. (1945)

Reading
Goebbels, Dr. Joseph. Goebbels at Nuremberg – 1934. (1934)
Goebbels, Dr. Joseph. Knowledge and Propaganda. (1928)

Cartoon
Kinney, Jack. Der Fuehrer's Face. (1943)
Kinney, Jack. The Spirit of 43. (1943)
The Great Dictator. (2003)

Resource
Propagandacritic
WWII Propaganda Posters
German Propaganda Archive

Third Assigment Due
Remark. Analyze and evaluate the marketing campaign, achievements, and methods of Mark Joyner’s book MindControlMarketing.com: How Everyday People are Using Forbidden Mind Control Psychology and Ruthless Military Tactics to Make Millions Online. at Amazon.com. Please consider popularity, methods, customer reviews, reviewers, recommended books, as well as other information sources.

Fourth Assignment Due for Week 6
Marketing Campaign. Banner, Poster for given topic.
(Topic Proposals: Pro Open Source, Pro Encryption, Pro Education, Pro Free Speech, Pro Democracy, Anti Racism, Anti Fascism, Against Censorship, Anti DCMA, Pro Palestine, Against Anti Semitism, Against Sweatshops, Pro Distance Learning, Pro Bundeswehr, Pro University, Pro Country Germany/USA, Anti Nuclear Energy)

Propaganda and Censorship in Salvador, Gulf War, Israel, Palestine, Yugoslavia, Afghanistan, Iraq


IRAQ/KUWEIT
Book
MacArthur, John. Second Front: Censorship and Propaganda in the Gulf War. (1992)

Reading
Yurechko, John. “DoD Briefing on Iraqi Denial and Deception.” Defense Intelligence Agency. October 8, 2002

Resource
War Without End. Not in Our Name
Not In Our Name Music

SALVADOR
Movie
Spottiswoode, Roger. Under Fire. (1983)
Stone, Oliver. Salvador. (1986)


ISRAEL/PALESTINE
Reading
El Fassed, Arjan and Nigel Parry. Deconstructing The Israeli Ministry Of Foreign Affairs' Publication. (2001)
Ajami, Fouad. “What the Muslim World Is Watching.” (2001)

FAIR.Language A Key Mechanism of Control

Documentary
Angerer, Jo and Mathias Werft. Es begann mit einer Lüge. Monitor Autoren enthüllen Fälschungen in der Berichterstattung zum Kosovo-Krieg. (2001)
Schapira, Esther. Das Rote Quadrat – Drei Kugeln und ein totes Kind. Wer erschoß Mohammed al-Dura? (2001)
Abunimah, Ali. Counterspin.
Macdonald, Neil. CBC TV.
and “Israeli army embarrassed by video broadcast.” CBC. March 19 2002.

Reading
Amnesty International. “Israeli reservists and soldiers speak out against abuses.” The Wire. April 2002

Resource
Seruv. Combatant Letter 2002. Not in my name
CPRR. Right of Return Petition
FAIR. Fairness and Accuracy in Reporting
Amnesty International. Israel Occupied Territories. Stop Destroying Lives – Act Now for Rights and Justice. Amnesty International.
Electronic Intifada.

Reading
Ringler, Verena. “Der Feind im Inneren. Studenten als Spitzel, schwarze Listen politisch verdächtiger Professoren: Der Kampf gegen den Terror hat die US-Universitäten erreicht.” Die Zeit. November 8, 2002
Stolze, Cornelia “Antisemitismus-Streit schlägt hohe Wellen.” Spiegel. September 27, 2002

Resource
Harvard MIT Israel Divestment Petition
Big Campaign. Boycott Israeli Goods
Supporting Academic Freedom in Israel


Reading
Addley, Esther. “Lines In The Sand.” The Guardian. July 25, 2002
Traubman, Tamara. “The Intifada reaches the ivory tower. European scientists are calling for a boycott of Israel.” Ha`aretz. April 25, 2002
Newman, David. “Against the academic boycott.” The Jerusalem Post. April 24, 2002
Wilson, Tom. “Is it time to take sides? With injury, destruction and death assailing Palestine's universities, has the time come for an academic boycott of Israel?” The Independent. April 18, 2002
MacLeod, Donald. “Natfhe calls for boycott of Israel.” The Guardian. April 16, 2002
Guardian. “More pressure for Mid East peace.” The Guardian. April 6, 2002
Palestine Monitor. Palestine under attack. Academics call for boycott of Israel. Palestine Monitor. April, 6 2002
Bateson, Patrick. “Taking stands - not sides.” Index on Censorship. September 20, 2002
The Guardian. “Don't boycott Israel.” The Guardian. May 22, 2002

Resource
A petition against anti-Israeli boycott calls
Protest against call for European boycott
Petition to Oppose Divestment from Israel

Remark
For further information pro and against an anti-Israel boycott please look at: Index on Censorship. “Forum: Academic boycotts: Could speaking out ever be censorship?”

Reading
Davis, Douglas. “45 British Jews renounce right to Israeli citizenship to protest policies.” Jerusalem Post. August 11, 2002
Hilder, Paul. Professionals in Israel. OpenDemocracy. July 17, 2002

Resource
Open Democracy. The Middle East
Weizman, Eyal. Settlements in the West Bank - the authoritative map. OpenDemocracy. May 14, 2002
Full Detail Map


Reading
B'Tselem. Land Grab: Israel's Settlement Policy in the West Bank. B'Tselem. May 2002

Resource
B'Tselem. The Israeli Information Center for Human Rights in the Occupied Territories.

Remark
Please compare the general casualty statistics of B’Tselem (Available at: http://www.btselem.org/English/Statistics/Total_Casualties.asp) and analyze the numbers of killed Israeli and Palestinian Minors (Available at: http://www.btselem.org/English/Statistics/Minors_Killed.asp). Further Information can be found at the Palestine Red Crescent Society, available at: http://www.palestinercs.org/crisistables/table_of_figures.htm and the Israeli Defense Force, available at: http://www.idf.il/daily_statistics/english/6.gif.

Reading
Spiegel. “Deutsche Intellektuelle Gegen Bush. Aufruf Zum Kriegs-Boykott.” Spiegel Online. October 4, 2002


YUGOSLAVIA
Movie
Winterbottom, Michael. Welcome To Sarajevo. (1997)

Resource
Human Rights Watch
Amnesty International
Reporters Sans Frontieres

Fourth Assignment Due
Fifth Assignment. Information Operation Strategy. Netwar Blueprint.

<< Schedule Week 1-3

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