ONLINE MARKETING, INFORMATION ARCHITECTURE AND SEARCH ENGINE OPTIMIZATION

Online Marketing, Information Architecture, and Search Engine Optimization offers a brief introduction into the history and strategies of online and direct marketing; discussing the fundamentals of marketing, advertising, online business and ecommerce; evaluating online media, properties, audience/ circulation, and affiliations/ relationships; optimizing information architectures and document structures; and teaching how to improve search engine rankings, maximize site traffic, and attract targeted traffic.

The course will explore the general system architecture and anatomy of search engines, including crawling, indexing, and searching. Students will learn about information retrieval, search engine generations, methods and technologies; focusing on the linkpopularity and authority based PageRank® system by Google, Inc. Lessons will clarify the underlying procedures, algorithms, and implications. Students will design and optimize information architectures and documents addressing the aforementioned concerns.

The course will also cover advanced methods of code, page and architecture optimization and discuss structural, legal and ethical implications. Students will analyze several case studies, investigate and improve the information architecture, page structure, search engine ranking and traffic of several online examples and assignments. Class members will participate in several directories, Open Source projects and online communities. Students will devise and program several related applications and solutions, and prepare a final project that demonstrates the mastery of the methods and technology discussed in the class.

• CLASS INFORMATION
  
• CLASS SCHEDULE

• MATERIAL
  • Required Reading
  • Course Pack Materials
    
• REQUIREMENTS

Reading for the class will be assigned from the textbooks as well as in the form of handouts and online readings; handouts will be handed out as early as possible prior to the date the reading is to be completed. All reading, including the online readings, has to be done before coming to class on the assigned date.

The purpose of the relatively large number of books is to ensure that graduates of the program have a solid basic library of text references and resources to draw from as they work in this field in the future.

The books and handouts currently required for the class are listed below in alphabetical order by the author's last name. This list is accurate as of this date, but the instructor can and does change individual titles occasionally based on the publication of new work or the unavailability of a given title.

A complete and up-to-date list of titles, authors, and editions will be available two weeks before the first day of classes. It is recommended to place orders as soon as possible after that, to ensure that students will be ready to participate in the course. Books and other course materials can be ordered from our Online Bookstore. Alternatively, books can be purchased elsewhere; CoursePaks (handout materials), however, are available only from the Online Bookstore.

Please note that courses may be cancelled for low enrollment. We recommend that you inquire about book refund policies before you place your orders.

	Kahn, Paul and Krzysztof Lenk. Mapping Websites: Digital Media Design. Rotovision. February 2001, 160 pages, Paperback, ISBN: 2880464641 http://www.amazon.de/exec/obidos/ASIN/2880464641/egs0f http://www.amazon.com/exec/obidos/ASIN/2880464641/egs
	Calishain, Tara, and Rael Dornfest. Google Hacks: 100 Industrial-Strength Tips & Tools. O'Reilly & Associates. February 1, 2003, 325 pages, Paperback, 1st edition, ISBN: 0596004478 http://www.amazon.de/exec/obidos/ASIN/0596004478/egs0f http://www.amazon.com/exec/obidos/ASIN/0596004478/egs
O'Reilly Online Catalog. http://www.oreilly.com/catalog/googlehks/
	Cornell, Gary, and Cay S. Horstmann. Core Java 2, Volume I: Fundamentals. Prentice Hall. August 22, 2002, 752 pages, Paperback, 6th edition, ISBN: 0130471771 http://www.amazon.de/exec/obidos/ASIN/0130471771/egs0f http://www.amazon.com/exec/obidos/ASIN/0130471771/egs
	Flanagan, David. Java in a Nutshell. O'Reilly & Associates. March 2002, 992 pages, Paperback, 4th edition, ISBN: 0596002831 http://www.amazon.de/exec/obidos/ASIN/0596002831/egs0f http://www.amazon.com/exec/obidos/ASIN/0596002831/egs
	Flanagan, David. Java Examples in a Nutshell: A Tutorial Companion to Java in a Nutshell (Nutshell Handbook). O'Reilly & Associates. October 2000, 566 pages, Paperback, 2nd edition, ISBN: 0596000391 http://www.amazon.de/exec/obidos/ASIN/0596000391/egs0f http://www.amazon.com/exec/obidos/ASIN/0596000391/egs

The information presented in this document does not represent an offer to buy or sell anything; it is intended for educational purposes only. Although it is advisable to use the aforementioned material for reading assignments and class studies, there are other publishers, editions and sources that might serve the same purpose.

Addley, Esther. "Lines in the Sand." The Guardian. July 25, 2002
http://www.guardian.co.uk/Archive/Article/0,4273,4468072,00.html

AP. "Google expands with advertising links tied to Web content." The Mercury News. SiliconValley.com. March 5, 2003
http://www.siliconvalley.com/mld/siliconvalley/5321172.htm

AP. "Google searching again in China." CNN. September 12, 2002
http://www.cnn.com/2002/TECH/internet/09/12/china.google.ap/index.html

Archibald, Timothy. "How Google Growsand Growsand Grows." FastCompany. March 17, 2003
http://www.fastcompany.com/magazine/69/google.html

Barlow, John Perry. A Declaration of the Independence of Cyberspace. Davos, Switzerland, February 8 1996
http://www.eff.org/~barlow/Declaration-Final.html (October 15 2001)
in German Available: http://www.heise.de/tp/deutsch/inhalt/te/1028/2.html (October 15 2001)

Bayers, Chip. "I'm Feeling Lucky. Google's built a no-nonsense path to profitability by treating advertising just like search. The secret? Three words, ranked by relevance: Results. Results. Results." Wired. October 2001, No. 9.10
http://www.wired.com/wired/archive/9.10/google.html

BBC News. "China blocking Google." BBC News. September 2, 2002
http://news.bbc.co.uk/1/hi/technology/2231101.stm

BBC News. "Google fights Chinese ban." BBC News. September 3, 2002
http://news.bbc.co.uk/1/hi/technology/2233229.stm

BBC News. "Google hit by link bombers." BBC News. March 13, 2002
http://news.bbc.co.uk/1/hi/sci/tech/1868395.stm

Berst, Jesse. "Smarter Searches: Why Search Engines Are *Again* the Web's Next Big Thing." ZDNet. December 23, 1998
http://www.zdnet.com/anchordesk/story/story_2913.html

Bharat, Krishna. "Ranking search results by reranking the results based on local inter-connectivity." Google. Inc. United States Patent No.: 6,526,440. February 25, 2003, Appl. No.: 771677, Filed: January 30, 2001
http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=/netahtml/search-bool.html&r=1&f=G&l=50&co1=AND&d=ptxt&s1=6,526,440&OS=6,526,440&RS=6,526,440

Boulton, Clint. "Google Finishes GoogleScout, Launches Site." InternetNews.com. September 21, 1999
http://www.internetnews.com/bus-news/article.php/3_205111

Boutin, Paul. "Usenet. alt.recovery." Wired. May 2001, No. 9.05
http://www.wired.com/wired/archive/9.05/mustread.html

Bowman, Lisa M. "Google swings its partners into new ads. Google formally announced a new advertising program Tuesday that allows advertisers to place ads on the company's partner sites." CNet. News.com. March 4, 2003
http://news.com.com/2100-1024-990960.html

Bray, Hiawatha. "Google found to block French, German sites." Boston Globe. October 25, 2002
http://www.boston.com/dailyglobe2/298/business/Google_found_to_block_French_German_sites+.shtml

Brin, Sergey and Lawrence Page. The Anatomy of a Large-Scale Hypertextual Web Search Engine. Seventh International World Wide Web Conference. 14 - 18 April 14 - 18, 1998
http://www7.scu.edu.au/programme/fullpapers/1921/com1921.htm

Brown, Janelle. "From beta to bona fide. Google, a favorite search engine of the plugged-in crowd, uses its $25 million in venture funding to launch a site almost unchanged from the "test" version." Salon Magazine. September 23, 1999
http://www.salon.com/tech/log/1999/09/23/google/index.html

Business-at.com. "Insurance Company Wants Duplicate Site Down." Letter to Google User Support. DMCA Complaints. December 11, 2002
http://www.chillingeffects.org/dmca512/notice.cgi?NoticeID=496

Carlson, Scott. "New Allies in the Fight Against Research by Googling. Faculty members and librarians slowly start to work together on courseware." The Chronicle Of Higher Education. March 21, 2003
http://chronicle.com/free/v49/i28/28a03301.htm

Caroll, John. "Declaring my love for Google." SFGate.com. April 9, 2003
http://sfgate.com/cgi-bin/article.cgi?f=/c/a/2003/04/09/DD271169.DTL

CNN. "Blogging goes mainstream. Success of Web journals heralds an even bigger future." CNN. March 10, 2003
http://www.cnn.com/2003/TECH/internet/03/10/bloggers.ap/index.html

ComputerWire. "AltaVista and Google to fight Chinese censorship." The Register. September 11, 2002
http://www.theregister.co.uk/content/6/27062.html

ComputerWire. "AltaVista returns from the Wilderness." The Register. November 12, 2002
http://www.theregister.co.uk/content/archive/28043.html

ComputerWire. "Google gives its twist on pay-per-click." The Register. February 21, 2002
http://www.theregister.co.uk/content/archive/24159.html

ComputerWire. "Google's AOL win upsets Inktomi, Overture." The Register. May 2, 2002
http://www.theregister.co.uk/content/archive/25127.html

ComputerWire. "Overture wins MSN deal extension." The Register. October 1, 2002
http://www.theregister.co.uk/content/archive/27350.html

ComputerWire. "Yahoo! keeps! Overture!" The Register. April 26, 2002
http://www.theregister.co.uk/content/archive/25041.html

Cullen, Drew. "Ask Jeeves: Why did you junk Espotting for Google?" The Register. May 16, 2003
http://www.theregister.co.uk/content/6/30742.html

Cullen, Drew. "Freeserve junks Inktomi, goes FAST." The Register. July 4, 2002
http://www.theregister.co.uk/content/archive/26051.html

Cullen, Drew. "Indymedia.nl loses anarchist hyperlinks case." The Register. July 2, 2002
http://www.theregister.co.uk/content/archive/25992.html

Cullen, Drew. "Lycos snaps up FAST stake." The Register. December 17, 1999
http://www.theregister.co.uk/content/archive/8425.html

Cullen, Drew. "Yahoo! buys! Inktomi!" The Register. December 24, 2002
http://www.theregister.co.uk/content/archive/28680.html

Dean, Jeffrey A. "Methods and apparatus for employing usage statistics in document retrieval." Google. Inc. United States Patent Application No.: 2002012398. September 5, 2002
http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=/netahtml/PTO/search-bool.html&r=2&f=G&l=50&co1=AND&d=PG01&s1=google.AS.&OS=AN/google&RS=AN/google

Dembart, Lee. "Tips and tricks for Google geeks. Users fine-tune a search engine." International Herald Tribune. April 21, 2003
http://www.iht.com/articles/93851.html

Deok-Hyun, Kim. "Google Joins With Daum for Internet Search." Korea Times. March 19, 2003
http://times.hankooki.com/lpage/tech/200303/kt2003031918031911800.htm

Doctorow, Cory. "How I Learned to Stop Worrying and Love the Panopticon. How much ass does Google kick? All of it." The O'Reilly Network. March 8, 2002
http://www.oreillynet.com/lpt/a/1610

Fast. Fast Selected By NTT-X Of Japan To Power Multimedia Search.Users of popular goo search engine portal site will be able to take advantage of FAST's powerful photo, video and music searching capabilities. Fast Search And Transfer, Inc. Press Release. March 31, 2003
http://www.fastsearch.com/press/press_display.asp?pr_rel=232

Fast. Fast Sells Internet Business Unit to Overture. Sale Includes FAST Web Search, FAST PartnerSite, and AlltheWeb.com. Fast Search and Transfer, Inc. Press Release. February 25, 2003
http://www.fastsearch.com/press/press_display.asp?pr_rel=225

Feuerstein, Adam. "At last, a search engine that (gasp!) just searches." Net Business. October 8, 1999
http://sanfrancisco.bizjournals.com/sanfrancisco/stories/1999/10/11/newscolumn1.html

Flake, Gary William, Steve Lawrence, C. Lee Giles, and Frans Coetzee. "Self-Organization and Identification of Web Communities." IEEE Computer. No. 35:3, March 2002, Nec Web Study. March 6, 2002
Preprint available: http://webselforganization.com/.
Example 9-11 Community Facts Available: http://webselforganization.com/example.htm

Flake, Gary William. "Web Mining for Hyperlinked Communities." Center for Communications Research (CCR), Princeton, NJ. CCR/DIMACS Tutorial on Mining Massive Data Sets and Streams. Mathematical Methods and Algorithms for Homeland Defense. June 17 - 19, 2002
http://www.neci.nec.com/homepages/flake/dimacs-tutorial.ppt

Flake, Gary William. Efficient Identification of Web Communities. Proceedings of the Sixth International Conference on Knowledge Discovery and Data Mining (ACM SIGKDD-2000). Boston, MA, USA. August 20-23, 2000
http://www.neci.nec.com/homepages/flake/

Friess, Steve. "China Quietly Unblocks U.S. Sites." Wired. September 21, 2001
http://www.wired.com/news/print/0,1294,47017,00.html

Friess, Steve. "China Re-Blocks News Sites." Wired. September 26, 2001
http://www.wired.com/news/print/0,1294,47121,00.html

Gallagher, David F. "New Economy. Sites Become Dependent on Google." New York Times. December 9, 2002
http://www.nytimes.com/2002/12/09/technology/09NECO.html

Gallagher, David F. "Technology; AOL Shifts Key Contract to Google." New York Times. May 2, 2002
http://query.nytimes.com/search/article-page.html?res=9F04EFD91231F931A35756C0A9649C8B63

Gillmor, Dan. "Google buys Pyra in big boost for blogging." The Mercury News. February 16, 2003
http://www.bayarea.com/mld/mercurynews/5195814.htm

Glasner, Joanna. "No Plans to Take Google Public." Wired. March 26, 2003
http://www.wired.com/news/business/0,1367,58204,00.html

Greene, Thomas C. "Crackers use search engines to exploit weak sites." The Register. June 5, 2000
http://www.theregister.co.uk/content/archive/11174.html

Greene, Thomas C. "The Google attack engine." The Register. November 28, 2001
http://www.theregister.co.uk/content/archive/23069.html

Grimmelmann, James. Google replies to SearchKing lawsuit. LawMeme. January 09, 2003
http://research.yale.edu/lawmeme/modules.php?name=News&file=article&sid=807&mode=nested&order=0&thold=0

Gross, Neil. "Can Google's Prodigies Make a Search Tool Pay? Sergey Brin and Larry Page insist that their math wizardry and magical search results can compete with the entertainment-heavy portals." Business Week. September 29, 1999
http://www.businessweek.com/cgi-bin/ebiz/ebiz_frame.pl?url=/ebiz/9909/em0929.htm

Grötker, Ralf. "Google Studium Einfluss? Eine Forschungsaufgabe: Wie verändern Suchmaschinen wissenschaftliches Arbeiten?" Telepolis. November 18, 2002
http://www.heise.de/tp/deutsch/special/auf/13419/1.html

Guterman, Jimmy. "Bloggle. The most popular search engine buys the most popular blogging tool." Business 2.0. February 19, 2003
http://www.business2.com/articles/web/0,1653,47332,00.html

Hammonds, Keith H. "How Google Growsand Growsand Grows." Fast Company. Issue 69, Page 74
http://www.fastcompany.com/magazine/69/google.html

Hansell, Saul. "All the News Google Algorithms Say Is Fit to Print." New York Times. September 24, 2002
http://www.nytimes.com/2002/09/24/technology/24GOOG.html

Hansell, Saul. "Overture Services to Buy AltaVista for $140 Million." New York Times. February 19, 2003
http://www.nytimes.com/2003/02/19/technology/19NET.html

Harmon, Amy. "Google Deal Ties Company To Weblogs." The New York Times. February 17, 2003
http://www.nytimes.com/2003/02/17/technology/17GOOG.html

Haveliwala, Taher and Sepandar Kamvar. The Second Eigenvalue of the Google Matrix. Stanford University. March 11, 2003
http://dbpubs.stanford.edu:8090/pub/2003-20

Hermida, Alfred. "Behind China's internet Red Firewall." BBC News. September 3, 2002
http://news.bbc.co.uk/1/hi/technology/2234154.stm

Hiler, John. "Google Time Bomb. Will Weblogs ruin Google's search engine?" Slate. March 25, 2002
http://slate.msn.com/id/2063699/

Hiler, John. "Google Time Bomb. Will Weblogs blow up the world's favorite search engine?" Microcontent News. March 3, 2002
http://www.microcontentnews.com/articles/googlebombs.htm

Horvath, John. "Soldiers of Fortune? How far America's military will go to swindle a young person to die for an unworthy cause." Telepolis. February 27, 2004
http://www.heise.de/tp/english/inhalt/co/16842/1.html

Industry Standard, The. "Tools for Thinking. The richness of research comes from the things you didn't know you were looking for." The Industry Standard. October 4, 1999
http://www.thestandard.com/article/0,1902,6704,00.html

Ives, Nat. "Advertising. Marketers Shift Tactics on Web Ads." New York Times. February 11, 2003
http://www.nytimes.com/2003/02/11/business/media/11ADCO.html

Jaffe, Sam. "Google Can End Your Search for a Great Search Site." BusinessWeek Online. December 28, 1999
http://www.businessweek.com/bwdaily/dnflash/dec1999/nf91228f.htm

Kahn, Joseph. "China Seems to Refine Bid to Restrict Web Access." New York Times. September 13 2002
http://www.nytimes.com/2002/09/14/international/asia/14CHIN.html [Accessed at: September 13, 2002]

Kahn, Joseph. "China Toughens Obstacles to Internet Searches." New York Times. September 11 2002
http://www.nytimes.com/2002/09/12/international/asia/12INTE.html [Accessed at: September 13, 2002]

Kahn, Paul and Krzysztof Lenk. Mapping Websites: Digital Media Design. Rotovision. February 2001, 160 pages, Paperback, ISBN: 2880464641

Kahn, Paul, Krzysztof Lenk, and Piotr Kaczmarek. "Applications of isometric projection for visualizing web sites." Information Design Journal. John Benjamins Publishing Company. 2001/2000, No. 10(3), pp. 221-228
http://www.dynamicdiagrams.com/all_pdfs/idj_10_3.pdf

Kahney, Leander. "Why Did Google Want Blogger?" Wired. February 22, 2003
http://www.wired.com/news/technology/0,1282,57754,00.html

Kaine, Margaret. "Amazon signs search deal with Google." CNet. News.com. April 3, 2003
http://news.com.com/2100-1019-995280.html

Kamvar, Sepandar, Taher Haveliwala, and Gene Golub. Adaptive Methods for the Computation of PageRank. Stanford University. April 28, 2003
http://dbpubs.stanford.edu:8090/pub/2003-26

Kamvar, Sepandar, Taher Haveliwala, Chris Manning and Gene Golub. Exploiting the Block Structure of the Web for Computing PageRank. Stanford University. March 4, 2003
http://dbpubs.stanford.edu:8090/pub/2003-17

Kamvar, Sepandar, Taher Haveliwala, Chris Manning and Gene Golub. Extrapolation Methods for Accelerating PageRank Computations. Proceedings of the Twelfth International World Wide Web Conference. Standford University. February 28, 2003
http://dbpubs.stanford.edu:8090/pub/2003-16

Kawamato, Dawn and Stefanie Olsen. "Google snaps up Applied Semantics." CNet. News.com. April 23, 2003
http://news.com.com/2100-1032-998114.html

Kirkpatrick, David. "In the Hands of Geeks, Web Advertising Actually Works. Useful ads that consumers like and are easy for businesses to manage." Fortune. March 31, 2003
http://www.fortune.com/fortune/fastforward/0,15704,437602,00.html

Knight, Will. "Google keywords knock Chinese surfers offline." NewScientist.com. September 13 2002
http://www.newscientist.com/news/news.jsp?id=ns99992797 [Accessed at: September 13, 2002]

Knight, Will. "On-off access for Google in China." NewScientist.com. September 13, 2002
http://www.newscientist.com/news/news.jsp?id=ns99992795

Lawrence, Steve and C. Lee Giles. "Accessibility of information on the Web." Nature. 1999, Vol. 400, pp. 107-109, Summary: "Accessibility and Distribution of Information on the Web."
http://www.wwwmetrics.com/

Lawrence, Steve and C. Lee Giles. "Search Engine Coverage Update. September 1998." NEC Research Institute. September 1998
http://www.neci.nj.nec.com/homepages/lawrence/websize98.html

Lawrence, Steve. "Winners don't take all: Characterizing the competition for links on the web." Proceedings of the National Academy of Sciences. April 2002, 99(8): 5207-5211
http://www.modelingtheweb.com/

Lea, Graham. "Google in lead as search wars hot up." The Register. June 30, 2000
http://www.theregister.co.uk/content/archive/11689.html

Lea, Graham. "Lycos, FAST launch multimedia search engine." The Register. November 3, 1999
http://www.theregister.co.uk/content/archive/7646.html

Lea, Graham. "Microsoft's Satanic Majesty requests." The Register. October 7, 1999
http://www.theregister.co.uk/content/archive/7149.html

Lee, Jennifer. "Net Users Try to Elude the Google Grasp." New York Times. July 25, 2002
http://www.nytimes.com/2002/07/25/technology/circuits/25GOOG.html

Lettice, John. "Microsoft tops Google hell search rankings." The Register. September 18, 2002
http://www.theregister.co.uk/content/archive/27179.html

Lewis, Peter H. "State of The Art. Searches Where Less, Not More, Is Better." New York Times. September 30, 1999
http://www.nytimes.com/library/tech/99/09/circuits/articles/30pete.html

Leyden, John. "Google mulls premium subscription services." The Register. October 26, 2001
http://www.theregister.co.uk/content/archive/22491.html

Liscka, Konrad. "Nach der Digitalen Stadt nun auch Deja News.Google hat das beinahe bankrotte Usenet-Archiv gekauft. Viele Nutzer sind erstaunt: Müssen Unternehmen tatsächlich Gewinne machen?" Telepolis. February 15, 2001
http://www.heise.de/tp/deutsch/inhalt/te/4929/1.html

Lithwick, Dahlia. "Google-Opoly: The Game No One but Google Can Play. The strange Google lawsuit over its page-ranking monopoly." Slate. January 29, 2003
http://slate.msn.com/id/2077875/

Lowe, Sue. "Google teams up with Fairfax." Sydney Morning Herald. March 24, 2003
http://www.smh.com.au/articles/2003/03/24/1048354528764.html

Maclachlan, Malcolm. "Netscape Launches Search Engine." TechWeb News. June 24, 1999
http://www.techweb.com/wire/story/TWB19990624S0008

Maclachlan, Malcolm. "Netscape Search Engine Too Late, Analysts Say." TechWeb News. June 25, 1999
http://www.techweb.com/wire/story/TWB19990625S0001

Macrone, Michael. "Google's Compromising Position." Wired. November 2002, No. 10.11
http://www.wired.com/wired/archive/10.11/view.html?pg=3

Malik, Om. "How google is that?" Forbes.com. October 4, 1999
http://www.forbes.com/1999/10/04/feat.html

Mangalindan, Mylene. "Google To Unveil Program To Sell Ads On Other Sites." The Wall Street Journal. March 4, 2003
http://sg.biz.yahoo.com/030304/72/38hlx.html

Mariano, Gwendolyn. "Google protects its search results." CNet. News.com. April 16, 2002
http://news.com.com/2100-1023-883558.html

Marino, Vivian. "Searching the Web, Searching the Mind." New York Times. December 23, 2001
http://www.nytimes.com/2001/12/23/business/yourmoney/23BDIG.html

Markoff, John. "In Searching the Web, Google Finds Riches." New York Times. April 13, 2003
http://www.nytimes.com/2003/04/13/technology/13GOOG.html

Markovich, Matt. "Taken Over by Porn. Porn Purveyors Grab Expiring Web Sites From Previous Owners." ABCNews. December 17, 2001
http://abcnews.go.com/sections/scitech/TechTV/techtv_porndomain011217.html

Massa, Bob. Searchking Doesn't Budge in Lawsuit Against Google. SearchKing. Press Releases and Archive.
http://www.searchking.com/news/sknews.htm

Mathes, Adam. "Filler Friday: Google Bombing." Uber.Nu. April 6, 2001
http://www.uber.nu/2001/04/06/

McCarthy, Kieren. "Web community puts price on head of super highwayman VeriSign." The Register. May 14, 2002
http://www.theregister.co.uk/content/6/25270.html

McCarthy, Kieren. "AltaVista to become only Net search engine." The Register. January 18, 2001
http://www.theregister.co.uk/content/archive/16180.html

McCarthy, Kieren. "Google in paedo censorship debacle." The Register. February 28, 2003
http://www.theregister.co.uk/content/6/29531.html

McCarthy, Kieren. "Is this the rival to Google?" The Register. July 24, 2001
http://www.theregister.co.uk/content/archive/20614.html

McCullagh, Declan. "Google Excludes Controversial Sites. Google, the world's most popular search engine, has quietly deleted more than 100 controversial sites from some search result listings." New York Times. News.com. October 24, 2002
http://www.nytimes.com/cnet/CNET_2100-1023-963132.html

McCullagh, Declan. "Google Excludes Controversial Sites. Google, the world's most popular search engine, has quietly deleted more than 100 controversial sites from some search result listings." New York Times. News.com. October 24, 2002
http://www.nytimes.com/cnet/CNET_2100-1023-963132.html

McCullagh, Declan. "Google Yanks Anti-Church Sites." Wired. March 21, 2002
http://www.wired.com/news/politics/0,1283,51233,00.html

McHugh, Josh. "Google vs. Evil. The world's biggest, best-loved search engine owes its success to supreme technology and a simple rule: Don't be evil. Now the geek icon is finding that moral compromise is just the cost of doing big business." Wired. January 2003, No. 11.01
http://www.wired.com/wired/archive/11.01/google.html

McIntosh, Neil. "Google gets Blogger and better. The fact that the world's favourite search engine has bought one of the pioneers of the online diary is probably good news for most net users." The Guardian. February 17, 2003
http://www.guardian.co.uk/online/comment/story/0,12449,897358,00.html

Miller, Ernest. The Power of Google. LawMeme. December 9, 2002
http://research.yale.edu/lawmeme/modules.php?name=News&file=article&sid=679

MSNBC. "Can Google's search engine find profits?" MSNBC. ZDNet. June 13, 1999
http://zdnet.com.com/2100-11-514893.html

New York Times. "Beijing Blocks Access to Google." New York Times. September 4, 2002
http://www.nytimes.com/2002/09/04/international/asia/04BEIJ.html

Null, Christopher. "Google: Net Hacker Tool du Jour." Wired. March 4, 2003
http://www.wired.com/news/infostructure/0,1377,57897,00.html

Nunberg, Geoffrey. "Search Engine Society. As Google Goes, So Goes the Nation." New York Times. May 18, 2003
http://www.nytimes.com/2003/05/18/weekinreview/18NUNB.html

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