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Media and Communications EGS Graduate and Post-Graduate Studies
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Hendrik Speck
Biography | Lectures | Bibliography | Projects | Resources | Links

MEDIA MANAGEMENT AND PRODUCTION

The course offers a broad, rigorous orientation for understanding the basic elements of media production, management and planning and intends to equip the student with the skills necessary to complete complex projects across various media. Students will also explore their personal strengths in various technologies, positions and tasks as well as their individual roles within the production process.
In addition to discussion sessions, group projects and presentations, lectures will help students handle typical problems of media management and production and focus on topics as intellectual property, media technologies, communication, distribution, competition, team organization, project management and marketing.
Group projects will demonstrate the proficiency level in project management, problem analysis and solving, programming, coding, visualizing, presenting and marketing. Proposals include methods and elements of information retrieval, databases, CVS (concurrent versions system), web services, technologies to be explored, methods and data to be visualized, and results presented and documented.






WEEK 1 - Introduction

Introduction/ Prerequisites/ Instructor/ Projects/ Resources

Assignment One.
Presentation. Each student is required to deliver a personal presentation. It is the responsibility of each student to propose and confirm the topic of the presentation with the instructor. The presentations have to reflect the curriculum of the next classes. Each presentation should be around 15 minutes, supported by appropriate media and accompanied by a one-page handout following the DIN A4/ 8.5”x11” Open Office template provided by the instructor. Examples include applications, methods, procedures, and standards as Open Source Licenses, Open Source Business Models, Open Source Office Suites, Open Source Programming Environments, Open Source Web Server, Open Source Browser, Open Source Operating Systems, Concurrent Version Systems, Java Graphical User Interfaces, or Java Installer.

Required.
Presentation. Handout. (Open Office.)


WEEK 2 - Project Proposal and Business Plan

Project Planning/ Problem Analysis/ Task Analysis/ Definition of Aims and Objectives
Scenario Development/ Project and Groups/ Business Plan
Brain Storming/ Market Research/ Competitors/ Audience/ Target Group
Survey of Related Applications/ Definition of Application and User Requirements

Reading.
Liautaud, Bernard, and Mark Hammond (Contributor). E-Business Intelligence: Turning Information into Knowledge into Profit. October 12, 2000.

Book.
Boswell, David, Brian King, Ian Oeschger, Pete Collins, and Eric Murphy. Creating Applications with Mozilla. September 2002.
Siegel, David. Secrets of Successful Web Sites: Project Management on the World Wide Web. July 31, 1997.
Burdman, Jessica R. Collaborative Web Development: Strategies and Best Practices for Web Teams. September 21, 1999.
Forsberg, Kevin, Hal Mooz and Howard Cotterman. Visualizing Project Management: A Model for Business and Technical Success. April 2000.
Friedlein, Ashley. Web Project Management: Delivering Successful Commercial Web Sites. October 2000.
Verzuh, Eric. The Fast Forward MBA in Project Management: Quick Tips, Speedy Solutions, and Cutting-Edge Ideas. July 15, 1999.

Assignment One.
Project Proposal/Project Profile/Business Plan.
Remark: The project profile covers the vision of your company/product, includes market and competition analysis, proposes strategies and methods, and defines the project requirements, resources, and schedule. It is recommended to start and complete the research phase as early as possible, because the projects shall be conducted in close cooperation with other developer groups and resources that will have to be identified. The project profile must cover business model and business plan, including objectives, technology, risks, resources, and schedule. All project profiles will consist of at least 10 pages and must evaluate at least five competing solutions or applications.
Required. Project Profile and Business Plan.


WEEK 3 - Projekt Management

Introduction of Project Stages/ Team Management
Requirement Analysis/ Functional Specification/ System Architecture Design/ Testing/ Documentation
Identification of Realistic Application Scenarios/ Risks/ Milestones

Assignment One Due.

Assignment Two. CVS/Sourceforge.
All projects must follow the principles of Open Source development; code and algorithms must be published under the GPL/LGPL license. Each group must submit their projects to Sourceforge.org. All submissions must define team, administration and development procedures, programming language, and operating system. The instructor of the course will be given developer status. Each project should devote special attention to other related open source projects, research the project status, identify “active” or “popular” projects and establish contact. Projects must be created as fast as possible to compensate and eliminate possible delays caused by third parties. Each group must set up and use a concurrent version system (CVS). Projects will be open source application solutions, including but not limited to Eclipse, Open Office, Apache, Mozilla, Firefox etc. Proprietary solutions will generally not be accepted within this class in order to enhance interoperability and team collaboration.
Required. Sourceforge Project and CVS.

Book.
Fogel, Karl and Moshe Bar. Open Source Development with CVS. August 2003.
Vesperman, Jennifer. Essential CVS. June 2003.

Resource.
Cederqvist, Per. Version Management with CVS.
Sourceforge.net. Open Source Developer Network



Schedule Week 4-6 >>

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