MEDIA MANAGEMENT AND PRODUCTION

The course offers a broad, rigorous orientation for understanding the basic elements of media production, management and planning and intends to equip the student with the skills necessary to complete complex projects across various media. Students will also explore their personal strengths in various technologies, positions and tasks as well as their individual roles within the production process.
In addition to discussion sessions, group projects and presentations, lectures will help students handle typical problems of media management and production and focus on topics as intellectual property, media technologies, communication, distribution, competition, team organization, project management and marketing.
Group projects will demonstrate the proficiency level in project management, problem analysis and solving, programming, coding, visualizing, presenting and marketing. Proposals include methods and elements of information retrieval, databases, CVS (concurrent versions system), web services, technologies to be explored, methods and data to be visualized, and results presented and documented.

• CLASS INFORMATION
  
• CLASS SCHEDULE
  • Week 1 - Introduction
  • Week 2 - Project Proposal and Business Plan
  • Week 3 - Projekt Management
  • Week 4 - Open Source Software
  • Week 5 - Open Source Project Management
  • Week 6 - Open Source / Licenses / Copyright and Copyleft
  • Week 7 - Open Source Paradigms
  • Week 8 - Quality Management and Assessment
  • Week 9 - Usability Design / Graphical User Interface (GUI)
  • Week 10 - Usability Testing
  • Week 11 - Marketing / Corporate Identity / Promotion
  • Week 12 - Marketing / Search Engine Promotion
  • Week 13 - Documentation, Distribution, and Installation Procedures
  • Week 14 - Final Presentation / Course Conclusion

• MATERIAL
  
• REQUIREMENTS

Installation Procedures and Requirements
Product Documentation
Project Profile and Documentation
Developer Guide and Documentation
User Guides
Technical Writing/ Citation/ Styleguides/ MLA/ Turabian

Book.
Hackos, JoAnn T. Managing Your Documentation Projects. March 23, 1994.
Hackos, JoAnn T. and Dawn M. Stevens. Standards for Online Communication. February 7, 1997.

Assignment Five. Due.
Documentation, Website, Marketing.

Project Presentation
Optional Assignment. Conference Paper or Wikipedia Entry.
All written reports should be edited and submitted to appropriate conferences. Papers can also be added to suitable categories in the Open Directory Project or the free encyclopedia Wikipedia. All submissions and entries should include a reference to the course website at: http://www.informatik.fh-kl.de/~speck/

Resource.
Open Directory Project. Dmoz.
Wikipedia. Free Encyclopedia.

<< Schedule Week 10-12

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