MEDIA MANAGEMENT AND PRODUCTION

The course offers a broad, rigorous orientation for understanding the basic elements of media production, management and planning and intends to equip the student with the skills necessary to complete complex projects across various media. Students will also explore their personal strengths in various technologies, positions and tasks as well as their individual roles within the production process.
In addition to discussion sessions, group projects and presentations, lectures will help students handle typical problems of media management and production and focus on topics as intellectual property, media technologies, communication, distribution, competition, team organization, project management and marketing.
Group projects will demonstrate the proficiency level in project management, problem analysis and solving, programming, coding, visualizing, presenting and marketing. Proposals include methods and elements of information retrieval, databases, CVS (concurrent versions system), web services, technologies to be explored, methods and data to be visualized, and results presented and documented.

• CLASS INFORMATION
  
• CLASS SCHEDULE

• MATERIAL
  • Required Reading
  • Course Pack Materials
    
• REQUIREMENTS

Reading for the class will be assigned from the textbooks as well as in the form of handouts and online readings; handouts will be handed out as early as possible prior to the date the reading is to be completed. All reading, including the online readings, has to be done before coming to class on the assigned date.

The purpose of the relatively large number of books is to ensure that graduates of the program have a solid basic library of text references and resources to draw from as they work in this field in the future.

The books and handouts currently required for the class are listed below in alphabetical order by the author's last name. This list is accurate as of this date, but the instructor can and does change individual titles occasionally based on the publication of new work or the unavailability of a given title.

A complete and up-to-date list of titles, authors, and editions will be available two weeks before the first day of classes. It is recommended to place orders as soon as possible after that, to ensure that students will be ready to participate in the course. Books and other course materials can be ordered from our Online Bookstore. Alternatively, books can be purchased elsewhere; CoursePaks (handout materials), however, are available only from the Online Bookstore.

Please note that courses may be cancelled for low enrollment. We recommend that you inquire about book refund policies before you place your orders.

Open Source
Raymond, Eric. S. "The Cathedral and the Bazaar." Firstmonday. February 16, 1998, V. 1.33 http://www.firstmonday.org/issues/issue3_3/raymond/index.html
	Raymond Eric S. and Bob Young. The Cathedral and the Bazaar: Musings on Linux and Open Source by an Accidental Revolutionary. O'Reilly & Associates. January 15, 2001, 255 pages, Revised edition, Paperback, ISBN: 0596001088 http://www.amazon.com/exec/obidos/ASIN/0596001088/egs http://www.amazon.de/exec/obidos/ASIN/0596001088/egs0f
	Dibona, Chris (Editor), Mark Stone (Editor), Sam Ockman (Editor), Brian Behlendorf, Scott Bradner, Jim Hamerly, Kirk McKusick, Tim O'Reilly, Tom Paquin, Bruce Perens, Eric Raymond, Richard Stallman, Michael Tiemann, Linus Torvalds, Paul Vixie, Larry Wall, and Bob Young. Open Sources: Voices from the Open Source Revolution (O'Reilly Open Source). O'Reilly & Associates. January 1999, 272 pages, Paperback, 1st edition, ISBN: 1565925823 http://www.amazon.com/exec/obidos/ASIN/1565925823/egs http://www.amazon.de/exec/obidos/ASIN/1565925823/egs0f
	Lessig, Lawrence. The Future of Ideas: The Fate of the Commons in a Connected World. Random House. October 30, 2001, 1st edition, 368 pages, Hardcover, ISBN: 0375505784 http://www.amazon.com/exec/obidos/ASIN/0375505784/egs http://www.amazon.de/exec/obidos/ASIN/0375505784/egs0f
	Vaidhyanathan, Siva. Copyrights and Copywrongs: The Rise of Intellectual Property and How It Threatens Creativity. New York University Press. August 1, 2001, 288 pages, Hardcover, ISBN: 0814788068 http://www.amazon.com/exec/obidos/ASIN/0814788068/egs http://www.amazon.de/exec/obidos/ASIN/0814788068/egs0f
	Stallman, Richard M., Lawrence Lessig (Introduction), and Joshua Gay. Free Software, Free Society: Selected Essays of Richard M. Stallman. Free Software Foundation. October 1, 2002, 224 pages, Hardcover, ISBN: 1882114981 http://www.amazon.com/exec/obidos/ASIN/1882114981/egs http://www.amazon.de/exec/obidos/ASIN/1882114981/egs0f
Open Source Project Management
	Feller, Joseph, Brian Fitzgerald, and Eric S. Raymond (Foreword). Understanding Open Source Software Development. Addison Wesley Professional. December 31, 2001, 224 pages, 1st edition, Paperback, ISBN: 0201734966 http://www.amazon.com/exec/obidos/ASIN/0201734966/egs http://www.amazon.de/exec/obidos/ASIN/0201734966/egs0f
	Sandred, Jan. Managing Open Source Projects: A Wiley Tech Brief. John Wiley & Sons. April 20, 2001, 208 pages, Paperback, 1st edition, ISBN: 0471403962 http://www.amazon.com/exec/obidos/ASIN/0471403962/egs http://www.amazon.de/exec/obidos/ASIN/0471403962/egs0f
	Liautaud, Bernard, and Mark Hammond (Contributor). E-Business Intelligence: Turning Information into Knowledge into Profit. McGraw-Hill Professional Publishing. October 12, 2000, 306 pages, Hardcover, 1st edition, ISBN: 0071364781 http://www.amazon.de/exec/obidos/ASIN/0071364781/egs0f/ http://www.amazon.com/exec/obidos/ASIN/0071364781/egs/
	Boswell, David, Brian King, Ian Oeschger, Pete Collins, and Eric Murphy. Creating Applications with Mozilla. O'Reilly & Associates. September 2002, 480 pages, Paperback, ISBN: 0596000529 http://www.amazon.com/exec/obidos/ASIN/0596000529/egs http://www.amazon.de/exec/obidos/ASIN/0596000529/egs0f
	Siegel, David. Secrets of Successful Web Sites: Project Management on the World Wide Web. Hayden Books. July 31, 1997, 320 pages, 1st edition, Paperback, ISBN: 1568303823 http://www.amazon.com/exec/obidos/ASIN/1568303823/egs http://www.amazon.de/exec/obidos/ASIN/1568303823/egs0f
	Burdman, Jessica R. Collaborative Web Development: Strategies and Best Practices for Web Teams. Addison-Wesley Publisher Co. September 21, 1999, 251 pages, Paperback, ISBN: 0201433311 http://www.amazon.com/exec/obidos/ASIN/0201433311/egs http://www.amazon.de/exec/obidos/ASIN/0201433311/egs0f
	Friedlein, Ashley. Web Project Management: Delivering Successful Commercial Web Sites. Morgan Kaufmann. October 2000, 1st edition, 324 pages, Paperback, ISBN: 1558606785 http://www.amazon.com/exec/obidos/ASIN/1558606785/egs http://www.amazon.de/exec/obidos/ASIN/1558606785/egs0f
	Verzuh, Eric. The Fast Forward MBA in Project Management: Quick Tips, Speedy Solutions, and Cutting-Edge Ideas. John Wiley & Sons. July 15, 1999, 1st edition, 248 pages, Paperback, ISBN: 0471325465 http://www.amazon.com/exec/obidos/ASIN/0471325465/egs http://www.amazon.de/exec/obidos/ASIN/0471325465/egs0f
CVS
	Fogel, Karl and Moshe Bar. Open Source Development with CVS. Paraglyph Publishing. August 2003, Third edition, 420 pages, Paperback, ISBN: 1932111816 http://cvsbook.red-bean.com/ http://www.amazon.com/exec/obidos/ASIN/1932111816/egs http://www.amazon.de/exec/obidos/ASIN/1932111816/egs0f
	Vesperman, Jennifer. Essential CVS. O'Reilly & Associates. June 2003, 400 pages, 1st Edition, Paperback, ISBN: 0596004591 http://www.amazon.com/exec/obidos/ASIN/0596004591/egs http://www.amazon.de/exec/obidos/ASIN/0596004591/egs0f
Usability
	Krug, Steve. Don't Make Me Think: A Common Sense Approach to Web Usability. New Riders. October 13, 2000, 1st edition,195 pages, Paperback, ISBN: 0789723107 http://www.amazon.com/exec/obidos/ASIN/0789723107/egs http://www.amazon.de/exec/obidos/ASIN/0789723107/egs0f
	Nielsen, Jakob. Designing Web Usability : The Practice of Simplicity. New Riders. December 1999, 1st edition, 432 pages, Paperback, ISBN: 156205810X http://www.amazon.com/exec/obidos/ASIN/156205810X/egs http://www.amazon.de/exec/obidos/ASIN/156205810X/egs0f
	Rosenfeld, Louis, and Peter Morville. Information Architecture for the World Wide Web: Designing Large-Scale Web Sites. O'Reilly & Associates. August 15, 2002, 2nd edition, 500 pages, Paperback, ISBN: 0596000359 http://www.amazon.com/exec/obidos/ASIN/0596000359/egs http://www.amazon.de/exec/obidos/ASIN/0596000359/egs0f
	Goto, Kelly and Emily Cotler. Web ReDesign: Workflow that Works. New Riders. August 14, 2001, 1st edition, 272 pages, Paperback, ISBN: 0735710627 http://www.amazon.com/exec/obidos/ASIN/0735710627/egs http://www.amazon.de/exec/obidos/ASIN/0735710627/egs0f
Usability and Usability Testing
	Nielsen, Jakob. Usability Engineering. Morgan Kaufmann. October 1994, 362 pages, 1st edition, Paperback, ISBN: 0125184069 http://www.amazon.com/exec/obidos/ASIN/0125184069/egs http://www.amazon.de/exec/obidos/ASIN/0125184069/egs0f
	Mayhew, Deborah J. The Usability Engineering Lifecycle: A Practitioner's Handbook for User Interface Design. Morgan Kaufmann. April 15, 1999, 542 pages, Paperback, 1st edition, ISBN: 1558605614 http://www.amazon.com/exec/obidos/ASIN/1558605614/egs http://www.amazon.de/exec/obidos/ASIN/1558605614/egs0f
	Hackos, JoAnn T. and Janice C. Redish. User and Task Analysis for Interface Design. John Wiley & Sons. February 9, 1998, 512 pages, Hardcover, 1st edition, ISBN: 0471178314 http://www.amazon.com/exec/obidos/ASIN/0471178314/egs http://www.amazon.de/exec/obidos/ASIN/0471178314/egs0f
Dumas, Joseph S. and Janice C. Redish. A Practical Guide to Usability Testing. Intellect. 1993, Hardcover, ISBN: 089391990X http://www.amazon.com/exec/obidos/ASIN/089391990X/egs http://www.amazon.de/exec/obidos/ASIN/089391990X/egs0f
	Rubin, Jeffrey. Handbook of Usability Testing: How to Plan, Design, and Conduct Effective Tests. John Wiley & Sons. April 15, 1994, 352 pages, Paperback, 1st edition, ISBN: 0471594032 http://www.amazon.com/exec/obidos/ASIN/0471594032/egs http://www.amazon.de/exec/obidos/ASIN/0471594032/egs0f
User Interface Design
	Wodtke, Christina. Information Architecture: Blueprints for the Web. New Riders. October 16, 2002, 368 pages, Paperback, 1st edition, ISBN: 0735712506 http://www.amazon.com/exec/obidos/ASIN/0735712506/egs http://www.amazon.de/exec/obidos/ASIN/0735712506/egs0f
	Cooper, Alan. About Face: The Essentials of User Interface Design. John Wiley & Sons. August 11, 1995, 580 pages, Paperback, ISBN: 1568843224 http://www.amazon.com/exec/obidos/ASIN/1568843224/egs http://www.amazon.de/exec/obidos/ASIN/1568843224/egs0f
	Cooper, Alan. The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How To Restore The Sanity. SAMS. April 6, 1999, 261 pages, Hardcover, 1st edition, ISBN: 0672316498 http://www.amazon.com/exec/obidos/ASIN/0672316498/egs http://www.amazon.de/exec/obidos/ASIN/0672316498/egs0f
	Mullet, Kevin and Darrell Sano. Designing Visual Interfaces: Communication Oriented Techniques. Prentice Hall PTR. 1st edition, December 5, 1994, 304 pages, Paperback, ISBN: 0133033899 http://www.amazon.com/exec/obidos/ASIN/0133033899/egs http://www.amazon.de/exec/obidos/ASIN/0133033899/egs0f
Marketing and Branding
	Wheeler, Alina R. Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands. John Wiley & Sons. 1st edition January 15, 2003, Hardcover, 240 pages, ISBN: 0471213268 http://www.amazon.com/exec/obidos/ASIN/0471213268/egs http://www.amazon.de/exec/obidos/ASIN/0471213268/egs0f
	Hanson, Ward. Principles of Internet Marketing. South-Western Pub. September 8, 1999, 1st edition, ISBN: 0538875739 http://www.amazon.com/exec/obidos/ASIN/0538875739/egs http://www.amazon.de/exec/obidos/ASIN/0538875739/egs0f
	Macpherson, Kim. Permission-Based E-Mail Marketing That Works! Dearborn Trade Publishing. March 2001, 261 pages, Paperback, ISBN: 0793142954 http://www.amazon.com/exec/obidos/ASIN/0793142954/egs http://www.amazon.de/exec/obidos/ASIN/0793142954/egs0f
	Klein, Naomi. No Logo: No Space, No Choice, No Jobs. Picador USA. January 2000, 528 pages, Hardcover, ISBN: 0312203438 http://www.amazon.com/exec/obidos/ASIN/0312203438/egs http://www.amazon.de/exec/obidos/ASIN/0312203438/egs0f
Documentation
	Hackos, JoAnn T. Managing Your Documentation Projects. John Wiley & Sons. March 23, 1994, 656 pages, Paperback, 1st edition, ISBN: 0471590991 http://www.amazon.com/exec/obidos/ASIN/0471590991/egs http://www.amazon.de/exec/obidos/ASIN/0471590991/egs0f
	Hackos, JoAnn T. and Dawn M. Stevens. Standards for Online Communication. John Wiley & Sons. February 7, 1997, 400 pages, Paperback, ISBN: 0471156957 http://www.amazon.com/exec/obidos/ASIN/0471156957/egs http://www.amazon.de/exec/obidos/ASIN/0471156957/egs0f

The information presented in this document does not represent an offer to buy or sell anything, it is intended for educational purposes only. Although it is advisable to use the aforementioned material for reading assignments and class studies, there are other publishers, editions and sources that might serve the same purpose.

Barlow, John Perry. A Declaration of the Independence of Cyberspace. Davos, Switzerland, February 8 1996
http://www.eff.org/~barlow/Declaration-Final.html
in German: http://www.heise.de/tp/deutsch/inhalt/te/1028/2.html

Blattberg, Robert C., Gary Getz, Jacquelyn S. Thomas. Customer Equity : Building and Managing Relationships As Valuable Assets Harvard Business School Pr. July 2001, 272 pages, Hardcover, ISBN: 0875847641

Berners-Lee, Tim, Mark Fischetti (Contributor), Michael L. Dertouzos Weaving the Web: The Original Design and Ultimate Destiny of the World Wide Web by its Inventor, Harper San Francisco. September 22, 1999, 226 pages, Hardcover, 1 Ed edition, ISBN: 006251586

Boswell, David, Brian King, Ian Oeschger, Pete Collins, and Eric Murphy. Creating Applications with Mozilla. O'Reilly & Associates. September 2002, 480 pages, Paperback, ISBN: 0596000529

Buckingham, Marcus and Curt Coffman. First, Break All the Rules: What the World's Greatest Managers Do Differently. Simon & Schuster. May 1999, 271 pages, Hardcover, ISBN: 0684852861

Castells, Manuel. The Information Age: Economy, Society, and Culture. Volume I, The Rise of the Network Society, Oxford 1998, pp. 151-231, 240-51, 264-72

Christensen, Clayton M. The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. Harvard Business School Press. June 1997, 225 pages, Hardcover, ISBN: 0875845851

Deleuze, Gilles and Felix Guattari. A Thousand Plateaus: Capitalism and Schizophrenia. University of Minnesota Press. January 1988, 629 pages, Hardcover, ISBN: 0816614016

Deleuze, Gilles. Nomadology: The War Machine. Autonomedia, June 1986, ISBN: 0936756098

Dibona, Chris (Editor), Mark Stone (Editor), Sam Ockman (Editor), Brian Behlendorf, Scott Bradner, Jim Hamerly, Kirk McKusick, Tim O'Reilly, Tom Paquin, Bruce Perens, Eric Raymond, Richard Stallman, Michael Tiemann, Linus Torvalds, Paul Vixie, Larry Wall, and Bob Young. Open Sources: Voices from the Open Source Revolution (O'Reilly Open Source). O'Reilly & Associates. 272 pages, Paperback, January 1999, 1st edition, ISBN: 1565925823

Edwards, Gavin. "Cyberlit. William Gibson's latest story costs $450, comes on disk, and self-destructs after one reading." Details. June 1992, Transcribed by Debaser
http://www.textfiles.com/sf/cyberlit.txt

Evans, Philip, Thomas S. Wurster. Blown to Bits: How the New Economics of Information Transforms Strategy. Harvard Business School Pr. November 1999, 261 pages, Hardcover, ISBN: 087584877X

Feller, Joseph, Brian Fitzgerald, and Eric S. Raymond (Foreword). Understanding Open Source Software Development. Addison Wesley Professional. December 31, 2001, 224 pages, 1st edition, Paperback, ISBN: 0201734966

Hanson, Ward. Principles of Internet Marketing. South-Western Pub. September 8, 1999, 1^st edition, ISBN: 0538875739, http://www.amazon.de/exec/obidos/ASIN/0538875739/egs0f
http://www.amazon.com/exec/obidos/ASIN/0538875739/egs

Johnson, Spencer, and Kenneth H. Blanchard. Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life. Putnam Pub Group (Paper). September 1998, 94 pages, Hardcover, ISBN: 0399144463

Locke, Christopher, Rick Levine, Doc Searls, and David Weinberger. The Cluetrain Manifesto: The End of Business As Usual. Perseus Pr. February 2000, 190 pages, Hardcover, 1 edition, ISBN: 0738202444
http://www.cluetrain.com/

McLuhan, Herbert Marshall and Quentin Fiore (Contributor). War and Peace in the Global Village: An Inventory of Some of the Current Spasti Situations That Could Be Eliminated by More Feedforward. Hardwired. May 1997, Paperback, 192 pages, Reprint edition, ISBN: 1888869070

McLuhan, Herbert Marshall and Lewis H. Lapman (Introduction). Understanding Media. The Extensions of Man. The MIT Press. Cambridge, Massachusetts, 1998, Seventh printing, First MIT Press edition 1994, 1964, 365 pages, ISBN: 0262631598

MIT News. MIT to make nearly all course materials available free on the World Wide Web. MIT News. April 4, 2001.
http://web.mit.edu/newsoffice/nr/2001/ocw.html

Negroponte, Nicholas. Being Digital. Hodder & Stoughton, London, 1995

Raymond Eric S. and Bob Young. The Cathedral and the Bazaar: Musings on Linux and Open Source by an Accidental Revolutionary. O'Reilly & Associates. January 15, 2001, 255 pages, Revised edition, Paperback, ISBN: 0596001088

Raymond, Eric. S. "The Cathedral and the Bazaar." Firstmonday. February 16, 1998, V. 1.33
http://www.firstmonday.org/issues/issue3_3/raymond/index.html

Sandred, Jan. Managing Open Source Projects: A Wiley Tech Brief. John Wiley & Sons. April 20, 2001, 208 pages, Paperback, 1^st edition, ISBN: 0471403962

Searls, Doc and David Weinberger. World of Ends. What the Internet Is and How to Stop Mistaking It for Something Else. April 28, 2003
http://www.worldofends.com/

Shapiro, Carl, and Hal R. Varian. Information Rules: A Strategic Guide to the Network Economy. Harvard Business School Pr. November 1998, 352 pages, Hardcover, ISBN: 087584863X

Siegel, David. Secrets of Successful Web Sites: Project Management on the World Wide Web. Hayden Books. July 31, 1997, 320 pages, 1st edition, Paperback, ISBN: 1568303823
http://www.amazon.de/exec/obidos/ASIN/1568303823/egs0f
http://www.amazon.com/exec/obidos/ASIN/1568303823/egs

Remark: The information presented on this website does not represent an offer to buy or sell anything, it is intended for educational purposes only. The European Graduate School is evaluating an Associate status with Amazon.com. Although it is advisable to use the aforementioned material for reading assigments and class studies, there are other publishers, editions and sources that might serve the same purpose.

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