ONLINE MARKETING, INFORMATION ARCHITECTURE AND SEARCH ENGINE OPTIMIZATION
Online Marketing, Information Architecture, and Search Engine Optimization offers a brief introduction into the history and strategies of online and direct marketing; discussing the fundamentals of marketing, advertising, online business and ecommerce; evaluating online media, properties, audience/ circulation, and affiliations/ relationships; optimizing information architectures and document structures; and teaching how to improve search engine rankings, maximize site traffic, and attract targeted traffic.
The course will explore the general system architecture and anatomy of search engines, including crawling, indexing, and searching. Students will learn about information retrieval, search engine generations, methods and technologies; focusing on the linkpopularity and authority based PageRank® system by Google, Inc. Lessons will clarify the underlying procedures, algorithms, and implications. Students will design and optimize information architectures and documents addressing the aforementioned concerns.
The course will also cover advanced methods of code, page and architecture optimization and discuss structural, legal and ethical implications. Students will analyze several case studies, investigate and improve the information architecture, page structure, search engine ranking and traffic of several online examples and assignments. Class members will participate in several directories, Open Source projects and online communities. Students will devise and program several related applications and solutions, and prepare a final project that demonstrates the mastery of the methods and technology discussed in the class.
REQUIRED READING
Reading for the class will be assigned from the textbooks as well as in the form of handouts and online readings; handouts will be handed out as early as possible prior to the date the reading is to be completed. All reading, including the online readings, has to be done before coming to class on the assigned date.
The purpose of the relatively large number of books is to ensure that graduates of the program have a solid basic library of text references and resources to draw from as they work in this field in the future.
The books and handouts currently required for the class are listed below in alphabetical order by the author's last name. This list is accurate as of this date, but the instructor can and does change individual titles occasionally based on the publication of new work or the unavailability of a given title.
A complete and up-to-date list of titles, authors, and editions will be available two weeks before the first day of classes. It is recommended to place orders as soon as possible after that, to ensure that students will be ready to participate in the course. Books and other course materials can be ordered from our Online Bookstore. Alternatively, books can be purchased elsewhere; CoursePaks (handout materials), however, are available only from the Online Bookstore.
Please note that courses may be cancelled for low enrollment. We recommend that you inquire about book refund policies before you place your orders.
Kahn, Paul and Krzysztof Lenk. Mapping Websites: Digital Media Design. Rotovision. February 2001, 160 pages, Paperback, ISBN: 2880464641. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.
Calishain, Tara, and Rael Dornfest. Google Hacks: 100 Industrial-Strength Tips & Tools. O'Reilly & Associates. February 1, 2003, 325 pages, Paperback, 1st edition, ISBN: 0596004478. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.
O'Reilly Online Catalog.
Cornell, Gary, and Cay S. Horstmann. Core Java 2, Volume I: Fundamentals. Prentice Hall. August 22, 2002, 752 pages, Paperback, 6th edition, ISBN: 0130471771. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.
Flanagan, David. Java in a Nutshell. O'Reilly & Associates. March 2002, 992 pages, Paperback, 4th edition, ISBN: 0596002831. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.
Flanagan, David Java Examples in a Nutshell: A Tutorial Companion to Java in a Nutshell (Nutshell Handbook). O'Reilly & Associates. October 2000, 566 pages, Paperback, 2nd edition, ISBN: 0596000391. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.
The information presented in this document does not represent an offer to buy or sell anything; it is intended for educational purposes only. Although it is advisable to use the aforementioned material for reading assignments and class studies, there are other publishers, editions and sources that might serve the same purpose.
COURSE PACK MATERIALS
Addley, Esther. "Lines in the Sand." in: The Guardian. July 25, 2002 Friess, Steve. "China Quietly Unblocks U.S. Sites." Wired. September 21, 2001 Friess, Steve. "China Re-Blocks News Sites." Wired. September 26, 2001 Gallagher, David F. "New Economy. Sites Become Dependent on Google." New York Times. December 9, 2002 Gallagher, David F. "Technology; AOL Shifts Key Contract to Google." New York Times. May 2, 2002 Gillmor, Dan. "Google buys Pyra in big boost for blogging." The Mercury News. February 16, 2003 Glasner, Joanna. "No Plans to Take Google Public." Wired. March 26, 2003 Greene, Thomas C. "Crackers use search engines to exploit weak sites." The Register. June 5, 2000 Greene, Thomas C. "The Google attack engine." The Register. November 28, 2001 Grimmelmann, James. Google replies to SearchKing lawsuit. LawMeme. January 09, 2003 Gross, Neil. "Can Google's Prodigies Make a Search Tool Pay? Sergey Brin and Larry Page insist that their math wizardry and magical search results can compete with the entertainment-heavy portals." Business Week. September 29, 1999 Grötker, Ralf. "Google Studium Einfluss? Eine Forschungsaufgabe: Wie verändern Suchmaschinen wissenschaftliches Arbeiten?" Telepolis. November 18, 2002 Guterman, Jimmy. "Bloggle. The most popular search engine buys the most popular blogging tool." Business 2.0. February 19, 2003 Hammonds, Keith H. "How Google Growsand Growsand Grows." Fast Company. Issue 69, Page 74 Hansell, Saul. "All the News Google Algorithms Say Is Fit to Print." New York Times. September 24, 2002 Hansell, Saul. "Overture Services to Buy AltaVista for $140 Million." New York Times. February 19, 2003 Harmon, Amy. "Google Deal Ties Company To Weblogs." The New York Times. February 17, 2003 Haveliwala, Taher and Sepandar Kamvar. The Second Eigenvalue of the Google Matrix. Stanford University. March 11, 2003 Hermida, Alfred. "Behind China's internet Red Firewall." BBC News. September 3, 2002 Hiler, John. "Google Time Bomb. Will Weblogs ruin Google's search engine?" Slate. March 25, 2002 Hiler, John. "Google Time Bomb. Will Weblogs blow up the world's favorite search engine?" Microcontent News. March 3, 2002 Horvath, John. "Soldiers of Fortune? How far America's military will go to swindle a young person to die for an unworthy cause." Telepolis. February 27, 2004 Industry Standard, The. "Tools for Thinking. The richness of research comes from the things you didn't know you were looking for." The Industry Standard. October 4, 1999 Ives, Nat. "Advertising. Marketers Shift Tactics on Web Ads." New York Times. February 11, 2003 Jaffe, Sam. "Google Can End Your Search for a Great Search Site." BusinessWeek Online. December 28, 1999 Kahn, Joseph. "China Seems to Refine Bid to Restrict Web Access." New York Times. September 13 2002 Kahn, Joseph. "China Toughens Obstacles to Internet Searches." New York Times. September 11 2002 Kahn, Paul and Krzysztof Lenk. Mapping Websites: Digital Media Design. Rotovision. February 2001, 160 pages, Paperback, ISBN: 2880464641 Kahn, Paul, Krzysztof Lenk, and Piotr Kaczmarek. "Applications of isometric projection for visualizing web sites." Information Design Journal. John Benjamins Publishing Company. 2001/2000, No. 10(3), pp. 221-228 Kahney, Leander. "Why Did Google Want Blogger?" Wired. February 22, 2003 Kaine, Margaret. "Amazon signs search deal with Google." CNet. News.com. April 3, 2003 Kamvar, Sepandar, Taher Haveliwala, and Gene Golub. Adaptive Methods for the Computation of PageRank. Stanford University. April 28, 2003 Kamvar, Sepandar, Taher Haveliwala, Chris Manning and Gene Golub. Exploiting the Block Structure of the Web for Computing PageRank. Stanford University. March 4, 2003 Kamvar, Sepandar, Taher Haveliwala, Chris Manning and Gene Golub. Extrapolation Methods for Accelerating PageRank Computations. Proceedings of the Twelfth International World Wide Web Conference. Standford University. February 28, 2003 Kawamato, Dawn and Stefanie Olsen. "Google snaps up Applied Semantics." CNet. News.com. April 23, 2003 Kirkpatrick, David. "In the Hands of Geeks, Web Advertising Actually Works. Useful ads that consumers like and are easy for businesses to manage." Fortune. March 31, 2003 Knight, Will. "Google keywords knock Chinese surfers offline." NewScientist.com. September 13 2002 Knight, Will. "On-off access for Google in China." NewScientist.com. September 13, 2002 Lawrence, Steve and C. Lee Giles. "Accessibility of information on the Web." Nature. 1999, Vol. 400, pp. 107-109, Summary: "Accessibility and Distribution of Information on the Web." Lawrence, Steve and C. Lee Giles. "Search Engine Coverage Update. September 1998." NEC Research Institute. September 1998 Lawrence, Steve. "Winners don't take all: Characterizing the competition for links on the web." Proceedings of the National Academy of Sciences. April 2002, 99(8): 5207-5211 Lea, Graham. "Google in lead as search wars hot up." The Register. June 30, 2000 Lea, Graham. "Lycos, FAST launch multimedia search engine." The Register. November 3, 1999 Lea, Graham. "Microsoft's Satanic Majesty requests." The Register. October 7, 1999 Lee, Jennifer. "Net Users Try to Elude the Google Grasp." New York Times. July 25, 2002 Lettice, John. "Microsoft tops Google hell search rankings." The Register. September 18, 2002 Lewis, Peter H. "State of The Art. Searches Where Less, Not More, Is Better." New York Times. September 30, 1999 Leyden, John. "Google mulls premium subscription services." The Register. October 26, 2001 Liscka, Konrad. "Nach der Digitalen Stadt nun auch Deja News.Google hat das beinahe bankrotte Usenet-Archiv gekauft. Viele Nutzer sind erstaunt: Müssen Unternehmen tatsächlich Gewinne machen?" Telepolis. February 15, 2001 Lithwick, Dahlia. "Google-Opoly: The Game No One but Google Can Play. The strange Google lawsuit over its page-ranking monopoly." Slate. January 29, 2003 Lowe, Sue. "Google teams up with Fairfax." Sydney Morning Herald. March 24, 2003 Maclachlan, Malcolm. "Netscape Launches Search Engine." TechWeb News. June 24, 1999 Maclachlan, Malcolm. "Netscape Search Engine Too Late, Analysts Say." TechWeb News. June 25, 1999 Macrone, Michael. "Google's Compromising Position." Wired. November 2002, No. 10.11 Malik, Om. "How google is that?" Forbes.com. October 4, 1999 Mangalindan, Mylene. "Google To Unveil Program To Sell Ads On Other Sites." The Wall Street Journal. March 4, 2003 Mariano, Gwendolyn. "Google protects its search results." CNet. News.com. April 16, 2002 Marino, Vivian. "Searching the Web, Searching the Mind." New York Times. December 23, 2001 Markoff, John. "In Searching the Web, Google Finds Riches." New York Times. April 13, 2003 Markovich, Matt. "Taken Over by Porn. Porn Purveyors Grab Expiring Web Sites From Previous Owners." ABCNews. December 17, 2001 Massa, Bob. Searchking Doesn't Budge in Lawsuit Against Google. SearchKing. Press Releases and Archive. Mathes, Adam. "Filler Friday: Google Bombing." Uber.Nu. April 6, 2001 McCarthy, Kieren. "Web community puts price on head of super highwayman VeriSign." The Register. May 14, 2002 McCarthy, Kieren. "AltaVista to become only Net search engine." The Register. January 18, 2001 McCarthy, Kieren. "Google in paedo censorship debacle." The Register. February 28, 2003 McCarthy, Kieren. "Is this the rival to Google?" The Register. July 24, 2001 McCullagh, Declan. "Google Excludes Controversial Sites. Google, the world's most popular search engine, has quietly deleted more than 100 controversial sites from some search result listings." New York Times. News.com. October 24, 2002 McCullagh, Declan. "Google Excludes Controversial Sites. Google, the world's most popular search engine, has quietly deleted more than 100 controversial sites from some search result listings." New York Times. News.com. October 24, 2002 McCullagh, Declan. "Google Yanks Anti-Church Sites." Wired. March 21, 2002 McHugh, Josh. "Google vs. Evil. The world's biggest, best-loved search engine owes its success to supreme technology and a simple rule: Don't be evil. Now the geek icon is finding that moral compromise is just the cost of doing big business." Wired. January 2003, No. 11.01 McIntosh, Neil. "Google gets Blogger and better. The fact that the world's favourite search engine has bought one of the pioneers of the online diary is probably good news for most net users." The Guardian. February 17, 2003 Miller, Ernest. The Power of Google. LawMeme. December 9, 2002 MSNBC. "Can Google's search engine find profits?" MSNBC. ZDNet. June 13, 1999 New York Times. "Beijing Blocks Access to Google." New York Times. September 4, 2002 Null, Christopher. "Google: Net Hacker Tool du Jour." Wired. March 4, 2003 Nunberg, Geoffrey. "Search Engine Society. As Google Goes, So Goes the Nation." New York Times. May 18, 2003 Olsen, Stefanie and Margaret Kane. "'Reassurance' a key word as Google grows." CNET News.com. March 3, 2003 Olsen, Stefanie. "Overture signs deal with Gator." CNET News.com. April 4, 2003 Olsen, Stefanie. "Wharton feels the Google love. Wharton School of Business is agog over Google." CNET News.com. October 14, 2002 Olsen, Stephanie. "Google broadens search overseas." CNet. News.com. March 19, 2003 Orlowski, Andrew. "Google to fix blog noise problem." The Register. May 9, 2003 Orlowski, Andrew. "Google explains new page rankings." The Register. October 8, 2002 Orr, Andrea. "Google acquires information software provider." Reuters. April 23, 2003 Ostrom, Mary Anne. "Google to provide paid listings to Amazon." The Mercury News. April 04, 2003 Page, Lawrence, Sergey Brin, Rajeev Motwani, and Terry Winograd. The PageRank Citation Ranking: Bringing Order to the Web. Stanford University. Manuscript. 1998. Page, Larry. PageRank: Bringing Order to the Web. Stanford University. Slide Presentation. September 15, 1997 Palm, Goedart. "Die Welt ist fast alles, was Google ist. Zur Macht der Suchmaschinen." Telepolis. March 28, 2002 Patalong, Frank. "Bye, bye Google. Yahoo! versucht den Alleingang." Spiegel Online. February 18, 2004 Patalong, Frank. "Life after Google II. Hilfreiche Geister." Spiegel. November 14, 2002 Patalong, Frank. "Life After Google III. Suche nach dem Sinn." Spiegel Online. December 4, 2002 Patalong, Frank. "Life after Google. Besser suchen, wirklich finden." Spiegel. November 13, 2002 Patalong, Frank. "Web-Fundstück. Das Web durch Googles Augen." Spiegel Online. January 17, 2003 Patsuris, Penelope. "The Making of a $2 Billion Brand." Forbes. February 21, 2003 Paul, Eckhard. "Google: Sippenhaft für DSL-Nutzer." Heise Newsticker. July 27, 2002 Register, The. "Nineteen degrees of Web separation." The Register. September 10, 1999 Richardson, Tim. "AltaVista flogged to Overture." The Register. February 19, 2003 Richardson, Tim. "China blocks Google. Allegedly." The Register. September 2, 2002 Richardson, Tim. "Google China crisis over." The Register. September 12, 2002 Rosenberg, Scott. "Boom or bubble? Net honchos don't know whether it's the best or the worst of times - but they're hiring and 'monetizing' too fast to worry." Salon Magazine. July 23, 1999 Rosenberg, Scott. "Yes, there is a better search engine. While the portal sites fiddle, Google catches fire." Salon Magazine. December 21, 1998 Rothenberg, Randall. "Google: the world's foremost information provider." AdAge. April 27, 2003 Rötzer, Florian. "Die Welt ist keineswegs alles, was Google auflistet. Die weltweit mächtigste Suchmaschine 'nationalisiert' ihre Ergebnisse." Telepolis. October, 25, 2002 Rötzer, Florian. "Ein Tag im Leben des US-Militärs. Auch ohne offizielles Propagandabüro brütet das Pentagon stets neue Ideen aus." Telepolis. October 18, 2002 Rötzer, Florian. "Üben für den Krieg im Irak. Wartainment: Computerspiele für den Krieg und zur Anwerbung." Telepolis. October 6, 2002 Rötzer, Florian. "Direct Hit - eine bessere Suchmaschine? Gut und wichtig ist, was alle machen." Telepolis. July 24, 1998 Rötzer, Florian. "Gefiltertes Internet für China. Nach einer empirischen Analyse blockiert die chinesische Regierung Tausende von Websites - allerdings ist oft kaum ein System zu erkennen." Telepolis. December 4, 2002 Schröder, Burkhard. "Google filtert. Zensur bei Suchmaschinen und jugendschutz.net." Telepolis. July 22, 2002 Sullivan, Danny. "Jupiter Media Metrix. Search Engine Ratings." SearchEngineWatch. April 29, 2002 Sullivan, Danny. "Google Bombs Aren't So Scary." SearchEngineWorld. March 18, 2002 Sullivan, Danny. "More Evil Than Dr. Evil?" SearchEngineWorld. November 1, 1999 Schulzki-Haddouti, Christiane. "Deutsche Bahn mahnt Suchmaschinen wegen 'Radikal' ab. Bürgerrechtler: Regeln für das Internet strenger als in der Offline-Welt." Telepolis. April 17, 2002 Schulzki-Haddouti, Christiane. "Deutsche Bahn setzt sich bei Suchmaschinen-Betreiber durch." Telepolis. April 22, 2002 Schulzki-Haddouti, Christiane. "Indexsäuberungen bei Google. US-Optimierer zieht vor Gericht." Telepolis. October 25, 2002 Schulzki-Haddouti, Christiane. "Irrfahrten im Netz. Schweizer Unternehmen werden in Google kaum gefunden, dank der Dominanz deutscher Optimierer." Telepolis. November 8, 2002 Schulzki-Haddouti, Christiane. "Mit Google durchs WWW. Was die immer populärer werdende Suchmaschine vom Rest der Welt unterscheidet." Telepolis. February 27, 2001 Schulzki-Haddouti, Christiane. "Vom Wettrüsten zwischen Suchmaschinen und Suchmaschinenoptimierern." Telepolis. October 19, 2002 Schwartz, John. "Study Tallies Sites Blocked by Google." New York Times. October 25, 2002 Search King, Inc. vs. Google Technology, Inc. Google Technology, Inc.'s Response and Opposition to Plaintiff's Motion for Preliminary Injunction. United States District Court For the Western District of Oklahoma. December 30, 2002, Case No. CIV-02-1457M Seefeldt, Katja Seefeldt. "VisIT the Web! Grafisches Suchmaschinen-Interface will Web-Recherchen effizienter machen." Telepolis. June, 13, 2001 Shah, Agam. "Amazon licenses Google technology. Customers can search Web without leaving Amazon site." Infoworld.com. April 3, 2003 Smith, Benjamin Thomas at al. "Methods and apparatus for providing search results in response to an ambiguous search query." Google. Inc. United States Patent Application No.: 20020133481. September 19,2002 Smith, Benjamin Thomas. "Methods and apparatus for using a modified index to provide search results in response to an ambiguous search query." Google. Inc. United States Patent Application No.: 20020042791. April 11, 2002 Spring, Tom. "Three Minutes With Google's Eric Schmidt. Google boss discusses the company's future and mastering the art of the Internet search." PCWorld.com. January 30, 2002 Sullivan, Danny. "Yahoo Renews With Google, Changes Results." The Search Engine Report. October 9, 2002 Sullivan, Danny. "Yahoo Renews With Google, Changes Results." The Search Engine Report. October 9, 2002 Swidey, Neil. "A Nation of Voyeurs. How the Internet search engine Google is changing what we can find out about one another - and raising questions about whether we should." The Boston Globe Magazine. February 2, 2003 Times, The. "Google completes search for European HQ." Times. March 12, 2003 Trinkwalder, Andrea. "Neue Algorithmen: Google-Turbo aus Stanford". Heise News. May 18, 2003 Wagner, Mitch. "Google Bets The Farm On Linux. Cost, support benefits of open-source OS drive massive server expansion." Internet Week. June 1, 2000 Walker, Leslie. "Internet search technology finds new life. Welter of deals shows portals giving industry a serious second look." San Francisco Chronicle. March 3, 2003 Walker, Leslie. "Relevant Ads No Illusion, Google Says." Washington Post. March 9, 2003 Wang, Andy. "Google Keeps Search Simple." New York Times. October 6, 1999 Wang, Andy. "UK Shopping Guide Turns To Google." E-Commerce Times. November 29, 1999 White, Caroline. "Google news performing well." DotJournalism. January 8, 2003 Whitfield, John. "Search engine makes social calls. New algorithm exploits community structure of the web." Nature. Science Update. March 7, 2002 Wood, Molly. "Declare peace on Google, goodwill toward searchers." CNet. News.com. March 29, 2002 Woznicki, Krystian. "Im Kopf eines Soldaten. Pro und contra: Computerspiele im Krieg gegen den Terror." Telepolis. May 23, 2002 Woznicki, Krystian. "Der Datenraum als Karte. Angesichts zunehmender Komplexität des Internets bieten Firmen Visualisierungen des virtuellen Kontinents an." Telepolis. May 17, 2001
AP. "Google expands with advertising links tied to Web content." in: The Mercury News. SiliconValley.com. March 5, 2003
AP. "Google searching again in China." in: CNN. September 12, 2002
Archibald, Timothy. "How Google Growsand Growsand Grows." in: FastCompany. March 17, 2003
Barlow, John Perry. A Declaration of the Independence of Cyberspace. Davos, Switzerland, February 8 1996
(October 15 2001) in German Available: http://www.heise.de/tp/deutsch/inhalt/te/1028/2.html (October 15 2001)
Bayers, Chip. "I'm Feeling Lucky. Google's built a no-nonsense path to profitability by treating advertising just like search. The secret? Three words, ranked by relevance: Results. Results. Results." in: Wired. October 2001, No. 9.10
BBC News. "China blocking Google." in: BBC News. September 2, 2002
BBC News. "Google fights Chinese ban." in: BBC News. September 3, 2002
BBC News. "Google hit by link bombers." BBC News. March 13, 2002
Berst, Jesse. "Smarter Searches: Why Search Engines Are *Again* the Web's Next Big Thing." ZDNet. December 23, 1998
Bharat, Krishna. "Ranking search results by reranking the results based on local inter-connectivity." in: Google. Inc. United States Patent No.: 6,526,440. February 25, 2003, Appl. No.: 771677, Filed: January 30, 2001
Boulton, Clint. "Google Finishes GoogleScout, Launches Site." in: InternetNews.com. September 21, 1999
Boutin, Paul. "Usenet. alt.recovery." Wired. May 2001, No. 9.05
Bowman, Lisa M. "Google swings its partners into new ads. Google formally announced a new advertising program Tuesday that allows advertisers to place ads on the company's partner sites." CNet. News.com. March 4, 2003
Bray, Hiawatha. "Google found to block French, German sites." in: Boston Globe. October 25, 2002
Brin, Sergey and Lawrence Page. The Anatomy of a Large-Scale Hypertextual Web Search Engine. Seventh International World Wide Web Conference. 14 - 18 April 14 - 18, 1998
Brown, Janelle. "From beta to bona fide. Google, a favorite search engine of the plugged-in crowd, uses its $25 million in venture funding to launch a site almost unchanged from the "test" version." in: Salon Magazine. September 23, 1999
Business-at.com. "Insurance Company Wants Duplicate Site Down." Letter to Google User Support. DMCA Complaints. December 11, 2002
Carlson, Scott. "New Allies in the Fight Against Research by Googling. Faculty members and librarians slowly start to work together on courseware." in: The Chronicle Of Higher Education. March 21, 2003
Caroll, John. "Declaring my love for Google." in: SFGate.com. April 9, 2003
CNN. "Blogging goes mainstream. Success of Web journals heralds an even bigger future." in: CNN. March 10, 2003
ComputerWire. "AltaVista and Google to fight Chinese censorship." in: The Register. September 11, 2002
ComputerWire. "AltaVista returns from the Wilderness." The Register. November 12, 2002
ComputerWire. "Google gives its twist on pay-per-click." in: The Register. February 21, 2002
ComputerWire. "Google's AOL win upsets Inktomi, Overture." in: The Register. May 2, 2002
ComputerWire. "Overture wins MSN deal extension." in: The Register. October 1, 2002
ComputerWire. "Yahoo! keeps! Overture!" in: The Register. April 26, 2002.
Cullen, Drew. "Ask Jeeves: Why did you junk Espotting for Google?" in: The Register. May 16, 2003
Cullen, Drew. "Freeserve junks Inktomi, goes FAST." in: The Register. July 4, 2002
Cullen, Drew. "Indymedia.nl loses anarchist hyperlinks case." in: The Register. July 2, 2002
Cullen, Drew. "Lycos snaps up FAST stake." The Register. December 17, 1999
Cullen, Drew. "Yahoo! buys! Inktomi!" in: The Register. December 24, 2002
Dean, Jeffrey A. "Methods and apparatus for employing usage statistics in document retrieval." in: Google. Inc. United States Patent Application No.: 2002012398. September 5, 2002
Dembart, Lee. "Tips and tricks for Google geeks. Users fine-tune a search engine." in: International Herald Tribune. April 21, 2003
Deok-Hyun, Kim. "Google Joins With Daum for Internet Search." in: Korea Times. March 19, 2003
Doctorow, Cory. "How I Learned to Stop Worrying and Love the Panopticon. How much ass does Google kick? All of it." in: The O'Reilly Network. March 8, 2002
Fast. Fast Selected By NTT-X Of Japan To Power Multimedia Search.Users of popular goo search engine portal site will be able to take advantage of FAST's powerful photo, video and music searching capabilities. Fast Search And Transfer, Inc. Press Release. March 31, 2003
Fast. Fast Sells Internet Business Unit to Overture. Sale Includes FAST Web Search, FAST PartnerSite, and AlltheWeb.com. Fast Search and Transfer, Inc. Press Release. February 25, 2003
Feuerstein, Adam. "At last, a search engine that (gasp!) just searches." in: Net Business. October 8, 1999
Flake, Gary William, Steve Lawrence, C. Lee Giles, and Frans Coetzee. "Self-Organization and Identification of Web Communities." IEEE Computer. No. 35:3, March 2002, Nec Web Study. March 6, 2002
Preprint available: http://webselforganization.com/.
Example 9-11 Community Facts Available: http://webselforganization.com/example.htm
Flake, Gary William. "Web Mining for Hyperlinked Communities." in: Center for Communications Research (CCR), Princeton, NJ. CCR/DIMACS Tutorial on Mining Massive Data Sets and Streams. Mathematical Methods and Algorithms for Homeland Defense. June 17 - 19, 2002
Flake, Gary William. Efficient Identification of Web Communities. Proceedings of the Sixth International Conference on Knowledge Discovery and Data Mining (ACM SIGKDD-2000). Boston, MA, USA. August 20-23, 2000
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