MEDIA MANAGEMENT AND PRODUCTION
The course offers a broad, rigorous orientation for understanding the basic elements of media production, management and planning and intends to equip the student with the skills necessary to complete complex projects across various media. Students will also explore their personal strengths in various technologies, positions and tasks as well as their individual roles within the production process.
In addition to discussion sessions, group projects and presentations, lectures will help students handle typical problems of media management and production and focus on topics as intellectual property, media technologies, communication, distribution, competition, team organization, project management and marketing.
Group projects will demonstrate the proficiency level in project management, problem analysis and solving, programming, coding, visualizing, presenting and marketing. Proposals include methods and elements of information retrieval, databases, CVS (concurrent versions system), web services, technologies to be explored, methods and data to be visualized, and results presented and documented.
Reading for the class will be assigned from the textbooks as well as in the form of handouts and online readings; handouts will be handed out as early as possible prior to the date the reading is to be completed. All reading, including the online readings, has to be done before coming to class on the assigned date.
The purpose of the relatively large number of books is to ensure that graduates of the program have a solid basic library of text references and resources to draw from as they work in this field in the future.
The books and handouts currently required for the class are listed below in alphabetical order by the author's last name. This list is accurate as of this date, but the instructor can and does change individual titles occasionally based on the publication of new work or the unavailability of a given title.
A complete and up-to-date list of titles, authors, and editions will be available two weeks before the first day of classes. It is recommended to place orders as soon as possible after that, to ensure that students will be ready to participate in the course. Books and other course materials can be ordered from our Online Bookstore. Alternatively, books can be purchased elsewhere; CoursePaks (handout materials), however, are available only from the Online Bookstore.
Please note that courses may be cancelled for low enrollment. We recommend that you inquire about book refund policies before you place your orders.
| Open Source | |
Raymond, Eric. S. "The Cathedral and the Bazaar." Firstmonday. February 16, 1998, V. 1.33 | |
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Raymond Eric S. and Bob Young. The Cathedral and the Bazaar: Musings on Linux and Open Source by an Accidental Revolutionary. O'Reilly & Associates. January 15, 2001, 255 pages, Revised edition, Paperback, ISBN: 0596001088 |
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Dibona, Chris (Editor), Mark Stone (Editor), Sam Ockman (Editor), Brian Behlendorf, Scott Bradner, Jim Hamerly, Kirk McKusick, Tim O'Reilly, Tom Paquin, Bruce Perens, Eric Raymond, Richard Stallman, Michael Tiemann, Linus Torvalds, Paul Vixie, Larry Wall, and Bob Young. Open Sources: Voices from the Open Source Revolution (O'Reilly Open Source). O'Reilly & Associates. January 1999, 272 pages, Paperback, 1st edition, ISBN: 1565925823 |
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Lessig, Lawrence. The Future of Ideas: The Fate of the Commons in a Connected World. Random House. October 30, 2001, 1st edition, 368 pages, Hardcover, ISBN: 0375505784 |
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Vaidhyanathan, Siva. Copyrights and Copywrongs: The Rise of Intellectual Property and How It Threatens Creativity. New York University Press. August 1, 2001, 288 pages, Hardcover, ISBN: 0814788068 |
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Stallman, Richard M., Lawrence Lessig (Introduction), and Joshua Gay. Free Software, Free Society: Selected Essays of Richard M. Stallman. Free Software Foundation. October 1, 2002, 224 pages, Hardcover, ISBN: 1882114981 |
| Open Source Project Management | |
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Feller, Joseph, Brian Fitzgerald, and Eric S. Raymond (Foreword). Understanding Open Source Software Development. Addison Wesley Professional. December 31, 2001, 224 pages, 1st edition, Paperback, ISBN: 0201734966 |
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Sandred, Jan. Managing Open Source Projects: A Wiley Tech Brief. John Wiley & Sons. April 20, 2001, 208 pages, Paperback, 1st edition, ISBN: 0471403962 |
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Liautaud, Bernard, and Mark Hammond (Contributor). E-Business Intelligence: Turning Information into Knowledge into Profit. McGraw-Hill Professional Publishing. October 12, 2000, 306 pages, Hardcover, 1st edition, ISBN: 0071364781 |
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Boswell, David, Brian King, Ian Oeschger, Pete Collins, and Eric Murphy. Creating Applications with Mozilla. O'Reilly & Associates. September 2002, 480 pages, Paperback, ISBN: 0596000529 |
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Siegel, David. Secrets of Successful Web Sites: Project Management on the World Wide Web. Hayden Books. July 31, 1997, 320 pages, 1st edition, Paperback, ISBN: 1568303823 |
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Burdman, Jessica R. Collaborative Web Development: Strategies and Best Practices for Web Teams. Addison-Wesley Publisher Co. September 21, 1999, 251 pages, Paperback, ISBN: 0201433311 |
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Friedlein, Ashley. Web Project Management: Delivering Successful Commercial Web Sites. Morgan Kaufmann. October 2000, 1st edition, 324 pages, Paperback, ISBN: 1558606785 |
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Verzuh, Eric. The Fast Forward MBA in Project Management: Quick Tips, Speedy Solutions, and Cutting-Edge Ideas. John Wiley & Sons. July 15, 1999, 1st edition, 248 pages, Paperback, ISBN: 0471325465 |
| CVS | |
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Fogel, Karl and Moshe Bar. Open Source Development with CVS. Paraglyph Publishing. August 2003, Third edition, 420 pages, Paperback, ISBN: 1932111816 |
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Vesperman, Jennifer. Essential CVS. O'Reilly & Associates. June 2003, 400 pages, 1st Edition, Paperback, ISBN: 0596004591 |
| Usability | |
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Krug, Steve. Don't Make Me Think: A Common Sense Approach to Web Usability. New Riders. October 13, 2000, 1st edition,195 pages, Paperback, ISBN: 0789723107 |
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Nielsen, Jakob. Designing Web Usability : The Practice of Simplicity. New Riders. December 1999, 1st edition, 432 pages, Paperback, ISBN: 156205810X |
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Rosenfeld, Louis, and Peter Morville. Information Architecture for the World Wide Web: Designing Large-Scale Web Sites. O'Reilly & Associates. August 15, 2002, 2nd edition, 500 pages, Paperback, ISBN: 0596000359 |
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Goto, Kelly and Emily Cotler. Web ReDesign: Workflow that Works. New Riders. August 14, 2001, 1st edition, 272 pages, Paperback, ISBN: 0735710627 |
| Usability and Usability Testing | |
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Nielsen, Jakob. Usability Engineering. Morgan Kaufmann. October 1994, 362 pages, 1st edition, Paperback, ISBN: 0125184069 |
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Mayhew, Deborah J. The Usability Engineering Lifecycle: A Practitioner's Handbook for User Interface Design. Morgan Kaufmann. April 15, 1999, 542 pages, Paperback, 1st edition, ISBN: 1558605614 |
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Hackos, JoAnn T. and Janice C. Redish. User and Task Analysis for Interface Design. John Wiley & Sons. February 9, 1998, 512 pages, Hardcover, 1st edition, ISBN: 0471178314 |
Dumas, Joseph S. and Janice C. Redish. A Practical Guide to Usability Testing. Intellect. 1993, Hardcover, ISBN: 089391990X | |
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Rubin, Jeffrey. Handbook of Usability Testing: How to Plan, Design, and Conduct Effective Tests. John Wiley & Sons. April 15, 1994, 352 pages, Paperback, 1st edition, ISBN: 0471594032 |
| User Interface Design | |
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Wodtke, Christina. Information Architecture: Blueprints for the Web. New Riders. October 16, 2002, 368 pages, Paperback, 1st edition, ISBN: 0735712506 |
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Cooper, Alan. About Face: The Essentials of User Interface Design. John Wiley & Sons. August 11, 1995, 580 pages, Paperback, ISBN: 1568843224 |
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Cooper, Alan. The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How To Restore The Sanity. SAMS. April 6, 1999, 261 pages, Hardcover, 1st edition, ISBN: 0672316498 |
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Mullet, Kevin and Darrell Sano. Designing Visual Interfaces: Communication Oriented Techniques. Prentice Hall PTR. 1st edition, December 5, 1994, 304 pages, Paperback, ISBN: 0133033899 |
| Marketing and Branding | |
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Wheeler, Alina R. Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands. John Wiley & Sons. 1st edition January 15, 2003, Hardcover, 240 pages, ISBN: 0471213268 |
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Hanson, Ward. Principles of Internet Marketing. South-Western Pub. September 8, 1999, 1st edition, ISBN: 0538875739 |
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Macpherson, Kim. Permission-Based E-Mail Marketing That Works! Dearborn Trade Publishing. March 2001, 261 pages, Paperback, ISBN: 0793142954 |
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Klein, Naomi. No Logo: No Space, No Choice, No Jobs. Picador USA. January 2000, 528 pages, Hardcover, ISBN: 0312203438 |
| Documentation | |
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Hackos, JoAnn T. Managing Your Documentation Projects. John Wiley & Sons. March 23, 1994, 656 pages, Paperback, 1st edition, ISBN: 0471590991 |
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Hackos, JoAnn T. and Dawn M. Stevens. Standards for Online Communication. John Wiley & Sons. February 7, 1997, 400 pages, Paperback, ISBN: 0471156957 |
The information presented in this document does not represent an offer to buy or sell anything, it is intended for educational purposes only. Although it is advisable to use the aforementioned material for reading assignments and class studies, there are other publishers, editions and sources that might serve the same purpose.
Barlow, John Perry. A Declaration of the Independence of Cyberspace. Davos, Switzerland, February 8 1996
http://www.eff.org/~barlow/Declaration-Final.html
in German: http://www.heise.de/tp/deutsch/inhalt/te/1028/2.html
Blattberg, Robert C., Gary Getz, Jacquelyn S. Thomas. Customer Equity : Building and Managing Relationships As Valuable Assets Harvard Business School Pr. July 2001, 272 pages, Hardcover, ISBN: 0875847641
Berners-Lee, Tim, Mark Fischetti (Contributor), Michael L. Dertouzos Weaving the Web: The Original Design and Ultimate Destiny of the World Wide Web by its Inventor, Harper San Francisco. September 22, 1999, 226 pages, Hardcover, 1 Ed edition, ISBN: 006251586
Boswell, David, Brian King, Ian Oeschger, Pete Collins, and Eric Murphy. Creating Applications with Mozilla. O'Reilly & Associates. September 2002, 480 pages, Paperback, ISBN: 0596000529
Buckingham, Marcus and Curt Coffman. First, Break All the Rules: What the World's Greatest Managers Do Differently. Simon & Schuster. May 1999, 271 pages, Hardcover, ISBN: 0684852861
Castells, Manuel. The Information Age: Economy, Society, and Culture. Volume I, The Rise of the Network Society, Oxford 1998, pp. 151-231, 240-51, 264-72
Christensen, Clayton M. The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. Harvard Business School Press. June 1997, 225 pages, Hardcover, ISBN: 0875845851
Deleuze, Gilles and Felix Guattari. A Thousand Plateaus: Capitalism and Schizophrenia. University of Minnesota Press. January 1988, 629 pages, Hardcover, ISBN: 0816614016
Deleuze, Gilles. Nomadology: The War Machine. Autonomedia, June 1986, ISBN: 0936756098
Dibona, Chris (Editor), Mark Stone (Editor), Sam Ockman (Editor), Brian Behlendorf, Scott Bradner, Jim Hamerly, Kirk McKusick, Tim O'Reilly, Tom Paquin, Bruce Perens, Eric Raymond, Richard Stallman, Michael Tiemann, Linus Torvalds, Paul Vixie, Larry Wall, and Bob Young. Open Sources: Voices from the Open Source Revolution (O'Reilly Open Source). O'Reilly & Associates. 272 pages, Paperback, January 1999, 1st edition, ISBN: 1565925823
Edwards, Gavin. "Cyberlit. William Gibson's latest story costs $450, comes on disk, and self-destructs after one reading." Details. June 1992, Transcribed by Debaser
http://www.textfiles.com/sf/cyberlit.txt
Evans, Philip, Thomas S. Wurster. Blown to Bits: How the New Economics of Information Transforms Strategy. Harvard Business School Pr. November 1999, 261 pages, Hardcover, ISBN: 087584877X
Feller, Joseph, Brian Fitzgerald, and Eric S. Raymond (Foreword). Understanding Open Source Software Development. Addison Wesley Professional. December 31, 2001, 224 pages, 1st edition, Paperback, ISBN: 0201734966
Hanson, Ward. Principles of Internet Marketing. South-Western Pub. September 8, 1999, 1st edition, ISBN: 0538875739, http://www.amazon.de/exec/obidos/ASIN/0538875739/egs0f
http://www.amazon.com/exec/obidos/ASIN/0538875739/egs
Johnson, Spencer, and Kenneth H. Blanchard. Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life. Putnam Pub Group (Paper). September 1998, 94 pages, Hardcover, ISBN: 0399144463
Locke, Christopher, Rick Levine, Doc Searls, and David Weinberger. The Cluetrain Manifesto: The End of Business As Usual. Perseus Pr. February 2000, 190 pages, Hardcover, 1 edition, ISBN: 0738202444
http://www.cluetrain.com/
McLuhan, Herbert Marshall and Quentin Fiore (Contributor). War and Peace in the Global Village: An Inventory of Some of the Current Spasti Situations That Could Be Eliminated by More Feedforward. Hardwired. May 1997, Paperback, 192 pages, Reprint edition, ISBN: 1888869070
McLuhan, Herbert Marshall and Lewis H. Lapman (Introduction). Understanding Media. The Extensions of Man. The MIT Press. Cambridge, Massachusetts, 1998, Seventh printing, First MIT Press edition 1994, 1964, 365 pages, ISBN: 0262631598
MIT News. MIT to make nearly all course materials available free on the World Wide Web. MIT News. April 4, 2001.
http://web.mit.edu/newsoffice/nr/2001/ocw.html
Negroponte, Nicholas. Being Digital. Hodder & Stoughton, London, 1995
Raymond Eric S. and Bob Young. The Cathedral and the Bazaar: Musings on Linux and Open Source by an Accidental Revolutionary. O'Reilly & Associates. January 15, 2001, 255 pages, Revised edition, Paperback, ISBN: 0596001088
Raymond, Eric. S. "The Cathedral and the Bazaar." Firstmonday. February 16, 1998, V. 1.33
http://www.firstmonday.org/issues/issue3_3/raymond/index.html
Sandred, Jan. Managing Open Source Projects: A Wiley Tech Brief. John Wiley & Sons. April 20, 2001, 208 pages, Paperback, 1st edition, ISBN: 0471403962
Searls, Doc and David Weinberger. World of Ends. What the Internet Is and How to Stop Mistaking It for Something Else. April 28, 2003
http://www.worldofends.com/
Shapiro, Carl, and Hal R. Varian. Information Rules: A Strategic Guide to the Network Economy. Harvard Business School Pr. November 1998, 352 pages, Hardcover, ISBN: 087584863X
Siegel, David. Secrets of Successful Web Sites: Project Management on the World Wide Web. Hayden Books. July 31, 1997, 320 pages, 1st edition, Paperback, ISBN: 1568303823
http://www.amazon.de/exec/obidos/ASIN/1568303823/egs0f
http://www.amazon.com/exec/obidos/ASIN/1568303823/egs