Hendrik Speck - MEDIA MANAGEMENT AND PRODUCTION

The course offers a broad, rigorous orientation for understanding the basic elements of media production, management and planning and intends to equip the student with the skills necessary to complete complex projects across various media. Students will also explore their personal strengths in various technologies, positions and tasks as well as their individual roles within the production process.
In addition to discussion sessions, group projects and presentations, lectures will help students handle typical problems of media management and production and focus on topics as intellectual property, media technologies, communication, distribution, competition, team organization, project management and marketing.
Group projects will demonstrate the proficiency level in project management, problem analysis and solving, programming, coding, visualizing, presenting and marketing. Proposals include methods and elements of information retrieval, databases, CVS (concurrent versions system), web services, technologies to be explored, methods and data to be visualized, and results presented and documented.

• CLASS INFORMATION
  
• CLASS SCHEDULE
  • Week 1 - Introduction
  • Week 2 - Project Proposal and Business Plan
  • Week 3 - Projekt Management
  • Week 4 - Open Source Software
  • Week 5 - Open Source Project Management
  • Week 6 - Open Source / Licenses / Copyright and Copyleft
  • Week 7 - Open Source Paradigms
  • Week 8 - Quality Management and Assessment
  • Week 9 - Usability Design / Graphical User Interface (GUI)
  • Week 10 - Usability Testing
  • Week 11 - Marketing / Corporate Identity / Promotion
  • Week 12 - Marketing / Search Engine Promotion
  • Week 13 - Documentation, Distribution, and Installation Procedures
  • Week 14 - Final Presentation / Course Conclusion

• MATERIAL
  
• REQUIREMENTS

Reading.
Raymond, Eric. S. The Luxury of Ignorance: An Open-Source Horror Story. February 27, 2004

Book.
Nielsen, Jakob. Usability Engineering. October 1994.
Mayhew, Deborah J. The Usability Engineering Lifecycle: A Practitioner's Handbook for User Interface Design. April 15, 1999.
Hackos, JoAnn T. and Janice C. Redish. User and Task Analysis for Interface Design. February 9, 1998.
Dumas, Joseph S. and Janice C. Redish. A Practical Guide to Usability Testing. 1993.
Rubin, Jeffrey. Handbook of Usability Testing: How to Plan, Design, and Conduct Effective Tests. April 15, 1994.

Book.
Wheeler, Alina R. Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands. John Wiley & Sons. 1st edition January 15, 2003, Hardcover, 240 pages, ISBN: 0471213268
Hanson, Ward. Principles of Internet Marketing. September 8, 1999.
Macpherson, Kim. Permission-Based E-Mail Marketing That Works! March 2001.
Klein, Naomi. No Logo: No Space, No Choice, No Jobs. January 2000.

Assignment Four. Due.
Final Revision/ Full Functionality/ Interfaces/ GUI

Assignment Five.
Documentation, Website, Marketing.

Website/ Browser Interoperability/ W3C Standards
Accessibility/ Usability
Product Marketing/ Corporate Identity/ Brand/ Logo
Patent and Trademark Recherché