MEDIA DESIGN / HYPER MEDIA DESIGN

This course will provide a solid introduction into media design and hyper media design, including color, color theory, typography, multi media, and corporate identity design. The class will teach how to create basic Web pages using Hyper Text Markup Language (HTML), devise and develop basic multi media projects; understand and apply color theory, and use fonts, type and typography. The course will cover the basic HTML framework, font, type, and text formatting, images and graphics, as well as different color and perception models. Students will focus on design and aesthetic considerations but special attention will be devoted to readability, usability, coding syntax and implementation methods.

Students will apply the lessons from the class, and create and design several multi media projects, homepages, and portfolios. Projects assigned include a resume, a personal portfolio, logos, self created fonts, the application of type, corporate identities, hypermedia projects, and marketing campaigns.

• CLASS INFORMATION
  
• CLASS SCHEDULE
  • Week 1 - Introduction
  • Week 2 - HTML and WWW I
    Internet, World Wide Web And HTML
  • Week 3 - HTML and WWW II
    Organizing and Formatting of Text
  • Week 4 - HTML and WWW III
    Images and Tables
  • Week 5 - HTML and WWW IV
    Cross Compatibility, Usability Engineering, GUI
  • Week 6 - Color I
  • Week 7 - Color II
    Models and Systems
  • Week 8 - Font, Type, and Typography
  • Week 9 - Font, Type, and Typography II
  • Week 10 - Font, Type, and Typography III
  • Week 11 - Multi Media I
    Sound, Video, and Animation
  • Week 12 - Multi Media II
    Animation, Banner and Online Marketing
  • Week 13 - Branding, and Marketing I
  • Week 14 - Branding, and Marketing II
  • Week 15 - Final Presentation

• MATERIAL
  
• REQUIREMENTS

Elements of Corporate Identity
Logo/ Letterhead/ Business Card/ Package Design/ Corporate Font
Postcards/ CD Inserts/ CD Tray Liners/ Brochures/ Booklets/ Newsletters/ Posters
Shirts/ T-shirts/ Hats/ Baseball Caps/ Beach Hats/ Visors/ Mugs/ Stamps/ Mouse pads/ Pens
Corporate Identity
Brand

Resource
IBM. Ease of Use Poster.
IBM. Ease of Use Design Guidelines.

Example
Theory Cards. Philosopher Trading Cards.
IPO/ISP Monopoly. Project Proposal

Final Assignment
Corporate Identity, Marketing Campaign, or Theme. Review.

Pattern Language
Corporate and Strategic Communication
Corporate Identity Guidelines and Policies
Direct Marketing/ Tele Marketing/ Online Marketing/ Viral Marketing
Email Marketing/ Advanced List Management/ CRM/ ROI/ Bounce Management/ Tracking
Internet Closed Loop Reporting
Design Management

Resource
Klein, Naomi. No Logo: Taking Aim at the Brand Bullies. Picador. January 2000
AdratesOnline.
Datacenter. AdAge.
Jupiter Media Metrix.
Media Kit. New York Times.
Media Kit. Washington Post.
Media Kit. Wall Street Journal.
Media Kit. USA Today.


Final Assignment
Corporate Identity, Marketing Campaign, or Theme. Final Review.

Course Conclusion and Evaluation