Faculty / Hendrik Speck / Lectures / MARKETING, PROPAGANDA AND INFORMATION WARFARE / CLASS SCHEDULE / WEEK 4 - 6
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MARKETING, PROPAGANDA AND INFORMATION WARFARE

The course examines the theories and nature of marketing, propaganda, psychological operations, perception management, and several forms of (information) warfare under social, informational, and organizational aspects. The class will investigate the roots and development of such methods and operations in network concentric environments. Students will analyze different command, control, communication, computer, and information infrastructures and discuss advantages and disadvantages in order to uncover exploits and evolve the method or product.

Special attention will be devoted to social and cultural implications of marketing, propaganda and information operations and warfare as well as to challenges and responses imposed. Based on an investigation of the history and evolution of marketing, agitation, propaganda and (information) warfare, participants of the course will gain an understanding of risk and threat analysis to information systems, apply countermeasures, and develop adequate response systems. In order to equip students with the know how needed to respond to upcoming threats appropriately, special consideration will be given to a methodical and strategic understanding of footprinting, automated scanning and enumerating, exploitation of vulnerabilities in services, applications, systems, and networks as well as incident reporting, assessment, intrusion detection, response and honey pots.

Analyzing threats as defacing, hacking, cracking, intrusion, denial of service attacks, viruses, Trojan horses, key logger, shock measures, eavesdropping, surveillance, espionage, cyberwar and netwar, the class will explore active and passive responses as security management, authentication, encryption, auditing and monitoring. Students will apply theory on several examples and campaigns, work in teams on small projects, and participate in a mixture of lectures, readings, discussions, and experiments. The class will give a brief introduction into several theoretical, technological, social, legal, and ethical issues.

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