MARKETING, PROPAGANDA AND INFORMATION WARFARE
The course examines the theories and nature of marketing, propaganda, psychological operations, perception management, and several forms of (information) warfare under social, informational, and organizational aspects. The class will investigate the roots and development of such methods and operations in network concentric environments. Students will analyze different command, control, communication, computer, and information infrastructures and discuss advantages and disadvantages in order to uncover exploits and evolve the method or product.
Special attention will be devoted to social and cultural implications of marketing, propaganda and information operations and warfare as well as to challenges and responses imposed. Based on an investigation of the history and evolution of marketing, agitation, propaganda and (information) warfare, participants of the course will gain an understanding of risk and threat analysis to information systems, apply countermeasures, and develop adequate response systems. In order to equip students with the know how needed to respond to upcoming threats appropriately, special consideration will be given to a methodical and strategic understanding of footprinting, automated scanning and enumerating, exploitation of vulnerabilities in services, applications, systems, and networks as well as incident reporting, assessment, intrusion detection, response and honey pots.
Analyzing threats as defacing, hacking, cracking, intrusion, denial of service attacks, viruses, Trojan horses, key logger, shock measures, eavesdropping, surveillance, espionage, cyberwar and netwar, the class will explore active and passive responses as security management, authentication, encryption, auditing and monitoring. Students will apply theory on several examples and campaigns, work in teams on small projects, and participate in a mixture of lectures, readings, discussions, and experiments. The class will give a brief introduction into several theoretical, technological, social, legal, and ethical issues.
After completing this course, students will
have a basic understanding of marketing, propaganda,
and information operations and will be prepared
for further studies in this field. Participants
will be able to analyze, plan, and conduct
information operations. Students will be able
to put such operations into context and respond
Within the course students will analyze and prepare marketing and propaganda case studies and work together in small groups on network concentric marketing, propaganda and information warfare projects.
Students are encouraged to use office hours
to discuss the assignments and/or course topics.
Additional appointments and consultations
can be scheduled with the Teaching Assistant.
The class will consist of a mix of lecture,
discussion, online participation, and in-class “critique” sessions. A small set
of readings are required to prepare for class
and discussion, and an additional reading
list will be provided to help student research
as they work on their assignments. Throughout
the course, students will iteratively critique
each other’s assignments, ideas, comments,
and works. Eventually there will be guest
lecturers. In addition, participants of the
course will prepare case studies, assignments,
and work on team projects.
Familiarity with the Internet