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Hendrik Speck - Seminars / Workshops / Lectures

MEDIA MANAGEMENT AND PRODUCTION (3 Credits)

Hendrik Speck

Description: The course offers a broad, rigorous orientation for understanding the basic elements of media production, management and planning and intends to equip the student with the skills necessary to complete complex projects across various media. Students will also explore their personal strengths in various technologies, positions and tasks as well as their individual roles within the production process. In addition to discussion sessions, group projects and presentations, lectures will help students handle typical problems of media management and production and focus on topics as intellectual property, media technologies, communication, distribution, competition, team organization, project management and marketing.
Group projects will demonstrate the proficiency level in project management, problem analysis and solving, programming, coding, visualizing, presenting and marketing. Proposals include methods and elements of information retrieval, databases, CVS (concurrent versions system), web services, technologies to be explored, methods and data to be visualized, and results presented and documented.

Objectives: Students will gain experience in open source media production as well as in management and leadership theories, techniques and paradigms, including those encouraging a sense of social responsibility. The participants will also learn from the opportunity to apply these theories to a number of different competitive, structural, motivational, strategic, and organizational problems within their open source group projects and in the media word in general.

Course Schedule:
Click on Modules for More Detailed Information, Assignments etc.

Module One
Introduction, Presentations

Module Two
Project Proposal and Business Plan

Module Three
Introduction of Project Stages/ Team Management - CVS/ Sourceforge

Module Four
Open Source Software

Module Five
Open Source Project Management

Module Six
Open Source / Licenses / Copyright and Copyleft

Module Seven
Open Source Paradigms

Module Eight
Quality Management and Assessment

Module Nine
Usability Design / Graphical User Interface (GUI)

Module Ten
Usability Testing

Module Eleven
Marketing / Corporate Identity / Promotion

Module Twelve
Marketing / Search Engine Promotion

Module Thirteen
Documentation, Distribution, and Installation Procedures

Module Fourteen
Final Presentation / Course Conclusion

Required Readings:

Raymond, Eric S. The Cathedral & the Bazaar : MusinFour Linux and Open Source by an Accidental Revolutionary. O'Reilly Media. 2001. Paperback, 241, pages, Language English, ISBN: 0596001088. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Dibona, Chris (Editor), Mark Stone (Editor), Sam Ockman (Editor), Brian Behlendorf, Scott Bradner, Jim Hamerly, Kirk McKusick, Tim O'Reilly, Tom Paquin, Bruce Perens, Eric Raymond, Richard Stallman, Michael Tiemann, Linus Torvalds, Paul Vixie, Larry Wall, and Bob Young. Open Sources: Voices from the Open Source Revolution (O'Reilly Open Source). O'Reilly & Associates. January 1999, 272 pages, Paperback, 1st edition, ISBN: 1565925823. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Lessig, Lawrence. The Future of Ideas: The Fate of the Commons in a Connected World. Random House. October 30, 2001, 1st edition, 368 pages, Hardcover, ISBN: 0375505784. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Vaidhyanathan, Siva. Copyrights and Copywrongs: The Rise of Intellectual Property and How It Threatens Creativity. New York University Press. August 1, 2001, 288 pages, Hardcover, ISBN: 0814788068. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Stallman, Richard M., Lawrence Lessig (Introduction), and Joshua Gay. Free Software, Free Society: Selected Essays of Richard M. Stallman. Free Software Foundation. October 1, 2002, 224 pages, Hardcover, ISBN: 1882114981. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Feller, Joseph, Brian Fitzgerald, and Eric S. Raymond (Foreword). Understanding Open Source Software Development. Addison Wesley Professional. December 31, 2001, 224 pages, 1st edition, Paperback, ISBN: 0201734966. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Sandred, Jan. Managing Open Source Projects: A Wiley Tech Brief. John Wiley & Sons. April 20, 2001, 208 pages, Paperback, 1st edition, ISBN: 047140396. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Liautaud, Bernard, and Mark Hammond (Contributor). E-Business Intelligence: Turning Information into Knowledge into Profit. McGraw-Hill Professional Publishing. October 12, 2000, 306 pages, Hardcover, 1st edition, ISBN: 0071364781. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Boswell, David, Brian King, Ian Oeschger, Pete Collins, and Eric Murphy. Creating Applications with Mozilla. O'Reilly & Associates. September 2002, 480 pages, Paperback, ISBN: 0596000529. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Siegel, David. Secrets of Successful Web Sites: Project Management on the World Wide Web. Hayden Books. July 31, 1997, 320 pages, 1st edition, Paperback, ISBN: 1568303823. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Burdman, Jessica R. Collaborative Web Development: Strategies and Best Practices for Web Teams. Addison-Wesley Publisher Co. September 21, 1999, 251 pages, Paperback, ISBN: 0201433311. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Friedlein, Ashley. Web Project Management: Delivering Successful Commercial Web Sites. Morgan Kaufmann. October 2000, 1st edition, 324 pages, Paperback, ISBN: 1558606785. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Verzuh, Eric. The Fast Forward MBA in Project Management: Quick Tips, Speedy Solutions, and Cutting-Edge Ideas. John Wiley & Sons. July 15, 1999, 1st edition, 248 pages, Paperback, ISBN: 0471325465. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Vesperman, Jennifer. Essential CVS. O'Reilly & Associates. June 2003, 400 pages, 1st Edition, Paperback, ISBN: 0596004591. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Krug, Steve. Don't Make Me Think: A Common Sense Approach to Web Usability. New Riders. October 13, 2000, 1st edition,195 pages, Paperback, ISBN: 0789723107. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Nielsen, Jakob. Designing Web Usability : The Practice of Simplicity. New Riders. December 1999, 1st edition, 432 pages, Paperback, ISBN: 156205810X. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Rosenfeld, Louis, and Peter Morville. Information Architecture for the World Wide Web: Designing Large-Scale Web Sites. O'Reilly & Associates. August 15, 2002, 2nd edition, 500 pages, Paperback, ISBN: 0596000359. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Goto, Kelly and Emily Cotler. Web ReDesign: Workflow that Works. New Riders. August 14, 2001, 1st edition, 272 pages, Paperback, ISBN: 0735710627. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Nielsen, Jakob. Usability Engineering. Morgan Kaufmann. October 1994, 362 pages, 1st edition, Paperback, ISBN: 0125184069. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Mayhew, Deborah J. The Usability Engineering Lifecycle: A Practitioner's Handbook for User Interface Design. Morgan Kaufmann. April 15, 1999, 542 pages, Paperback, 1st edition, ISBN: 1558605614. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Hackos, JoAnn T. and Janice C. Redish. User and Task Analysis for Interface Design. John Wiley & Sons. February 9, 1998, 512 pages, Hardcover, 1st edition, ISBN: 0471178314. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Rubin, Jeffrey. Handbook of Usability Testing: How to Plan, Design, and Conduct Effective Tests. John Wiley & Sons. April 15, 1994, 352 pages, Paperback, 1st edition, ISBN: 0471594032. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Wodtke, Christina. Information Architecture: Blueprints for the Web. New Riders. October 16, 2002, 368 pages, Paperback, 1st edition, ISBN: 0735712506. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Cooper, Alan. About Face: The Essentials of User Interface Design. John Wiley & Sons. August 11, 1995, 580 pages, Paperback, ISBN: 1568843224. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Cooper, Alan. The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How To Restore The Sanity. SAMS. April 6, 1999, 261 pages, Hardcover, 1st edition, ISBN: 0672316498. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Mullet, Kevin and Darrell Sano. Designing Visual Interfaces: Communication Oriented Techniques. Prentice Hall PTR. 1st edition, December 5, 1994, 304 pages, Paperback, ISBN: 0133033899. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Hanson, Ward. Principles of Internet Marketing. South-Western Pub. September 8, 1999, 1st edition, ISBN: 0538875739. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Macpherson, Kim. Permission-Based E-Mail Marketing That Works! Dearborn Trade Publishing. March 2001, 261 pages, Paperback, ISBN: 0793142954. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Klein, Naomi. No Logo: No Space, No Choice, No Jobs. Picador USA. January 2000, 528 pages, Hardcover, ISBN: 0312203438. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Hackos, JoAnn T. Managing Your Documentation Projects. John Wiley & Sons. March 23, 1994, 656 pages, Paperback, 1st edition, ISBN: 0471590991. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Hackos, JoAnn T. and Dawn M. Stevens. Standards for Online Communication.. John Wiley & Sons. February 7, 1997, 400 pages, Paperback, ISBN: 0471156957. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Barlow, John Perry. A Declaration of the Independence of Cyberspace. Davos, Switzerland, February 8 1996
in German: http://www.heise.de/tp/deutsch/inhalt/te/1028/2.html

Blattberg, Robert C., Gary Getz, Jacquelyn S. Thomas. Customer Equity : Building and Managing Relationships As Valuable Assets. Harvard Business School Pr. July 2001, 272 pages, Hardcover, ISBN: 0875847641. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Berners-Lee, Tim, Mark Fischetti (Contributor), Michael L. Dertouzos Weaving the Web: The Original Design and Ultimate Destiny of the World Wide Web by its Inventor, Harper San Francisco. September 22, 1999, 226 pages, Hardcover, 1 Ed edition, ISBN: 006251586. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Boswell, David, Brian King, Ian Oeschger, Pete Collins, and Eric Murphy. Creating Applications with Mozilla. O'Reilly & Associates. September 2002, 480 pages, Paperback, ISBN: 0596000529. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Buckingham, Marcus and Curt Coffman. First, Break All the Rules: What the World's Greatest Managers Do Differently. Simon & Schuster. May 1999, 271 pages, Hardcover, ISBN: 0684852861. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Castells, Manuel. The Information Age: Economy, Society, and Culture. Volume I, The Rise of the Network Society, Oxford 1998, pp. 151-231, 240-51, 264-72. ISBN: 1405196866. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Christensen, Clayton M. The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. Harvard Business School Press. June 1997, 225 pages, Hardcover, ISBN: 0875845851. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Deleuze, Gilles and Felix Guattari. A Thousand Plateaus: Capitalism and Schizophrenia. University of Minnesota Press. January 1988, 629 pages, Hardcover, ISBN: 0816614016. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Deleuze, Gilles. Nomadology: The War Machine. Autonomedia, June 1986, ISBN: 0936756098. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Dibona, Chris (Editor), Mark Stone (Editor), Sam Ockman (Editor), Brian Behlendorf, Scott Bradner, Jim Hamerly, Kirk McKusick, Tim O'Reilly, Tom Paquin, Bruce Perens, Eric Raymond, Richard Stallman, Michael Tiemann, Linus Torvalds, Paul Vixie, Larry Wall, and Bob Young. Open Sources: Voices from the Open Source Revolution (O'Reilly Open Source). O'Reilly & Associates. 272 pages, Paperback, January 1999, 1st edition, ISBN: 1565925823. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Edwards, Gavin. "Cyberlit. William Gibson's latest story costs $450, comes on disk, and self-destructs after one reading." in: Details. June 1992, Transcribed by Debaser

Evans, Philip, Thomas S. Wurster. Blown to Bits: How the New Economics of Information Transforms Strategy. Harvard Business School Pr. November 1999, 261 pages, Hardcover, ISBN: 087584877X. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Feller, Joseph, Brian Fitzgerald, and Eric S. Raymond (Foreword). Understanding Open Source Software Development. Addison Wesley Professional. December 31, 2001, 224 pages, 1st edition, Paperback, ISBN: 0201734966. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Hanson, Ward. Principles of Internet Marketing. South-Western Pub. September 8, 1999, 1st edition, ISBN: 0538875739. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Johnson, Spencer, and Kenneth H. Blanchard. Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life. Putnam Pub Group (Paper). September 1998, 94 pages, Hardcover, ISBN: 0399144463. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Locke, Christopher, Rick Levine, Doc Searls, and David Weinberger. The Cluetrain Manifesto: The End of Business As Usual. Perseus Pr. February 2000, 190 pages, Hardcover, 1 edition, ISBN: 0738202444. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

McLuhan, Herbert Marshall and Quentin Fiore (Contributor). War and Peace in the Global Village: An Inventory of Some of the Current Spasti Situations That Could Be Eliminated by More Feedforward. Hardwired. May 1997, Paperback, 192 pages, Reprint edition, ISBN: 1888869070. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

McLuhan, Herbert Marshall and Lewis H. Lapman (Introduction). Understanding Media. The Extensions of Man. The MIT Press. Cambridge, Massachusetts, 1998, Seventh printing, First MIT Press edition 1994, 1964, 365 pages, ISBN: 0262631598. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

MIT News. "MIT to make nearly all course materials available free on the World Wide Web." in: MIT News. April 4, 2001.

Negroponte, Nicholas. Being Digital. Vintage. 1996. Paperback, 272 pages, Language English, ISBN: 0679762906. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Raymond Eric S. and Bob Young. The Cathedral and the Bazaar: Musings on Linux and Open Source by an Accidental Revolutionary. O'Reilly & Associates. January 15, 2001, 255 pages, Revised edition, Paperback, ISBN: 0596001088. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Raymond, Eric. S. "The Cathedral and the Bazaar." in: Firstmonday. February 16, 1998, V. 1.33

Sandred, Jan. Managing Open Source Projects: A Wiley Tech Brief. John Wiley & Sons. April 20, 2001, 208 pages, Paperback, 1st edition, ISBN: 0471403962. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Searls, Doc and David Weinberger. World of Ends. What the Internet Is and How to Stop Mistaking It for Something Else. April 28, 2003

Shapiro, Carl, and Hal R. Varian. Information Rules: A Strategic Guide to the Network Economy. Harvard Business School Pr. November 1998, 352 pages, Hardcover, ISBN: 087584863X. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Siegel, David. Secrets of Successful Web Sites: Project Management on the World Wide Web. Hayden Books. July 31, 1997, 320 pages, 1st edition, Paperback, ISBN: 1568303823. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.



ONLINE MARKETING, INFORMATION ARCHITECTURE AND SEARCH ENGINE OPTIMIZATION (3 Credits)

Hendrik Speck

Description:The course will explore the general system architecture and anatomy of search engines, including crawling, indexing, and searching. Students will learn about information retrieval, search engine generations, methods and technologies; focusing on the linkpopularity and authority based PageRank® system by Google, Inc. Lessons will clarify the underlying procedures, algorithms, and implications. Students will design and optimize information architectures and documents addressing the aforementioned concerns. Online Marketing, Information Architecture, and Search Engine Optimization offers a brief introduction into the history and strategies of online and direct marketing; discussing the fundamentals of marketing, advertising, online business and ecommerce; evaluating online media, properties, audience/ circulation, and affiliations/ relationships; optimizing information architectures and document structures; and teaching how to improve search engine rankings, maximize site traffic, and attract targeted traffic.

Objectives: The class will help students to understand the principles of Online Marketing, Information Architectures and Search Engine Optimization. Participants of the class will be able to analyze, implement, and optimize cyber marketing campaigns, and apply the lessons learned on documents, web sites, portals, campaigns, and ecommerce solutions. Students will understand the importance of information architectures, search engines, directories, hits, pageviews, visitors, users, and linkpopularity respective PageRank®.

Learning Outcomes:This course will cover advanced methods of code, page and architecture optimization and discuss structural, legal and ethical implications. Students will analyze several case studies, investigate and improve the information architecture, page structure, search engine ranking and traffic of several online examples and assignments. Class members will participate in several directories, Open Source projects and online communities. Students will devise and program several related applications and solutions, and prepare a final project that demonstrates the mastery of the methods and technology discussed in the class.

Course Schedule:

Module One.
Introduction

Module Two.
Search Engines

Module Three
Search Engines Background

Module Four
Code, Domain and Keyword Optimization

Module Five
Page Optimization

Module Six
Ethical and Legal Guidelines

Module Seven. Google Functionality and News

Module Eight
Google Algorithm and Technology

Module Nine
Google Pagerank®

Module Ten
Site and Pagerank® Optimization

Module Eleven
Linkpopularity

Module Twelve
Directories, Editors, Submissions, and Delays

Module Thirteen.
Google Labs, Third Party Products, and Information

Module Fourteen
Advanced Page and Search Engine Optimization

Module Fifteen
Final Presentation

Required Reading:

Kahn, Paul and Krzysztof Lenk. Mapping Websites: Digital Media Design. Rotovision. February 2001, 160 pages, Paperback, ISBN: 2880464641. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Calishain, Tara, and Rael Dornfest. Google Hacks: 100 Industrial-Strength Tips & Tools. O'Reilly & Associates. February 1, 2003, 325 pages, Paperback, 1st edition, ISBN: 0596004478. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Cornell, Gary, and Cay S. Horstmann. Core Java 2, Volume I: Fundamentals. Prentice Hall. August 22, 2002, 752 pages, Paperback, 6th edition, ISBN: 0130471771. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Flanagan, David. Java in a Nutshell. O'Reilly & Associates. March 2002, 992 pages, Paperback, 4th edition, ISBN: 0596002831. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Flanagan, David. Java Examples in a Nutshell: A Tutorial Companion to Java in a Nutshell (Nutshell Handbook). O'Reilly & Associates. October 2000, 566 pages, Paperback, 2nd edition, ISBN: 0596000391. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

McNeill, William and Karen Feldman. Continental Philosophy: An Anthology Blackwell Philosophy Anthologies, 6. Blackwell Publishers. April 1998, 656 pages, Hardcover, ISBN: 1557867003. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Schirmacher, Wolfgang (Editor), T. W. Adorno and M. Horkheimer. German 20th Century Philosophy : The Frankfurt School. German Library, Vol 78. Continuum Pub Group. New York, February 2000, 324 pages, Hardcover, ISBN: 0826409660. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr. May 2000, 324 pages, Paperback, ISBN: 0826409679. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.



MEDIA AND COMMUNICATIONS (3 Credits)

Hendrik Speck

Description: This course introduces the student to the history, philosophy, epistemology and analysis of media and mass communication. The class covers social, cultural, and political changes triggered by new media and communication technologies and presents current theory and research models. Students will specifically focus on the implications of the phonetic alphabet, the invention of the printing press, television, and cyberspace and will participate in a mixture of lectures, readings, discussions, experiments and projects.

Objectives: After completing this course, students will have a basic understanding of media and communications and will be prepared for further studies in this field. Participants will know about the major schools of communication theory and will be able to apply these models to past and current changes in public sphere, society, perception and communication. All students will also gain familiarity with the Internet and find additional, valuable reference and software materials online.

Learning Outcomes: The class will consist of a mix of lecture, discussion, online participation and in-class "critique" sessions. A small set of readings are required to prepare for class and discussion, and an additional reading list will be provided to help student research as they work on their assignments. Throughout the course, students will iteratively critique each other’s assignments, ideas, comments, and works. Eventually there will be guest lecturers.

Course Schedule:

Required Readings:

Bagdikian, Ben. The Media Monopoly. Beacon Pr. May 2000, 344 pages, 6th edition Paperback, ISBN: 0807061794. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.Excerpts Available 5th edition: http://www.thirdworldtraveler.com/Media/MediaMonopoly_Bagdikian.html

Barlow, John Perry. A Declaration of the Independence of Cyberspace. Davos, Switzerland, February 8 1996, German Translation.

Baudrillard, Jean. "Disneyworld Company." in: Libération. March 4, 1996, page 7, Rebonds. (French).
Baudrillard, Jean. "Disneyworld Company." in: François Debrix (Translator). Ctheory. March 27, 1996. (English).

Berners-Lee, Tim, Mark Fischetti (Contributor), Michael L. Dertouzos Weaving the Web: The Original Design and Ultimate Destiny of the World Wide Web by its Inventor, Harper San Francisco. September 22, 1999, 226 pages, Hardcover, 1 Ed edition, ISBN: 006251586. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Bush, Vannemar. “As We May Think.” in: The Atlantic Monthly. July 1946

Castells, Manuel. The Information Age: Economy, Society, and Culture. Volume I, The Rise of the Network Society, Oxford 1998, pp. 151-231, 240-51, 264-72. ISBN: 1405196866. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Chomsky, Noam. Media Control: The Spectacular Achievements of Propaganda (The Open Media Pamphlet Series, No 1). Seven Stories Press, April 1997, 64 pages, first edition, ISBN: 1888363495. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.
http://mimas.campus2.ankara.edu.tr/~erdogan/medcon.html or
http://www.zmag.org/chomsky/talks/9103-media-control.html

Chronicle of Higher Education article on Joshua Berman's online Turing Game
("An On-Line 'Quiz Show' Uses Anonymity of the Internet to Reveal Biases," Sept. 15 1999, http://chronicle.com/free/99/09/99091501t.htm);
browse the Turing Game (and play it if you wish http://www.cc.gatech.edu/elc/turing/)

Deleuze, Gilles and Felix Guattari. A Thousand Plateaus: Capitalism and Schizophrenia. University of Minnesota Press. January 1988, 629 pages, Hardcover, ISBN: 0816614016. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Deleuze, Gilles. Nomadology: The War Machine. Autonomedia, June 1986, ISBN: 0936756098. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Dibbell, Julian. “A Rape in Cyberspace. How an Evil Clown, a Haitian Trickster Spirit, Two Wizards, and a Cast of Dozens Turned a Database Into a Society.” in: The Village Voice. December 23, 1993.

Dery, Mark. "Hacking, Slashing, and Sniping in the Empire of Signs." in: Open Magazine Pamphlet Series. Pamphlet #25, April 1993

Dominguez, Ricardo. “Electronic Zapatismo.” in: CTheory. January 21, 1998.

http://www.aec.at/infowar/NETSYMPOSIUM/ARCH-EN/msg00008.html [Accessed: March 8 2002]

Edwards, Gavin. “Cyberlit. William Gibson's latest story costs $450, comes on disk, and self-destructs after one reading.” in: Details. June 1992, Transcribed by Debaser

Evans, Philip, Thomas S. Wurster. Blown to Bits : How the New Economics of Information Transforms Strategy. Harvard Business School Pr. November 1999, 261 pages, Hardcover, ISBN: 087584877X. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Gibson, William. Agrippa (A Book of the Dead) Kevin Begos Publishing, New York. 1992

Gibson, William. All Tomorrow's Parties. Putnam Pub Group, October 21 1999, 277 pages, ISBN: 0399145796. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Gibson, William. Idoru. Berkley edition, September 1997, Berkley Publishing Group, Penguin Putnam Inc., New York, 1997. Paperback, 400 pages, Language English, ISBN: 0425158640. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Gibson, William. Virtual Light. Reprint edition, Bantam Books, August 1994. Paperback, 368 pages, Language English, ISBN: 0553566067. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Gibson, William. Neuromancer. Ace Books. May 1995, 271 pages, Reissue edition, Mass Market Paperback, ISBN: 0441569595. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Gibson, William. Neuromancer. Script. May 18 – 21 1990

Gilliam, Terry Vance. Brazil. Script. October 1983

Guardian Unlimited Books. Our Word Is Our Weapon by Subcomandante Marcos. Guardian Unlimited Books. Book Extracts. March 3 2001

Habermas, Jürgen. The Structural Transformation of the Public Sphere (Studies in Contemporary German Social Thought). MIT Press. August 28 1991, 333 pages, Reprint edition, Paperback, ISBN: 0262581086. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Haraway Donna J. “A Cyborg Manifesto: Science, Technology, and Socialist-Feminism in the Late Twentieth Century.” in Simians, Cyborgs and Women: The Reinvention of Nature. Routledge. December 1991, pp. 149-181. 287 pages, Paperback, ISBN: 0415903874. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Hegener, Michiel. Telecommunications In Africa - Via Internet In Particular. March 21 1996,

Johnson, Spencer, and Kenneth H. Blanchard. Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life. Putnam Pub Group (Paper). September 1998, 94 pages, Hardcover, ISBN: 0399144463. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Kahn, David A. Seizing the Enigma. The Race to Break the German U-Boat Codes. 1939-1945. Barnes & Noble Books. 1998, ISBN: 0760708630. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Kahn, David A. The Codebreakers; The Comprehensive History of Secret Communication from Ancient Times to the Internet. Scribner. December 1996. Hardcover, 1200 pages, Language English, ISBN: 0684831309. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Kittler, Friedrich. “The History of Communication Media.” in: CTheory. July 30 1996, Global Algorithm 114

Locke, Christopher, Rick Levine, Doc Searls, and David Weinberger. The Cluetrain Manifesto : The End of Business As Usual. Perseus Pr. February 2000, 190 pages, Hardcover, 1 edition, ISBN: 0738202444. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Marcos, Subcomandante Insurgente. Speech by Subcomandante Marcos, EZLN March 11, 2001 in the Zocalo of Mexico City. Anti Imperialist League. Justin Podur (transl.). Mexico City, March 11 2001

Marcos, Subcomandante Insurgente and Juana Ponce De Leon (Editor). Our Word is Our Weapon: Selected Writings of Subcomandante Marcos. Seven Stories Press. November 30, 2000, 512 pages, A Seven st edition, Hardcover, ISBN: 1583220364. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.
http://www.nytimes.com/books/first/m/marcos-weapon.html or http://www.calendarlive.com/top/1,1419,L-LATimes-Print-X!ArticleDetail-28361,00.html

McLuhan, Herbert Marshall and Quentin Fiore (Contributor). War and Peace in the Global Village: An Inventory of Some of the Current Spasti Situations That Could Be Eliminated by More Feedforward. Hardwired. May 1997, Paperback, 192 pages, Reprint edition, ISBN: 1888869070. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

McLuhan Herbert Marshall and Playboy. “The Playboy Interview: Marshall McLuhan.” in: Playboy Magazine. Interview with Marshall McLuhan, March 1969

McLuhan, Herbert Marshall and Lewis H. Lapman (Introduction). Understanding Media. The Extensions of Man. The MIT Press. Cambridge, Massachusetts, 1998, Seventh printing, First MIT Press edition 1994, 1964, 365 pages, ISBN: 0262631598. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Negroponte, Nicholas. Being Digital. Vintage. 1996. Paperback, 272 pages, Language English, ISBN: 0679762906. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Plato. Phaedros. Project Gutenberg, Etext of Phaedrus, Etext #1636, translated by Benjamin Jowett, February 1999

Postman, Neil. Informing Ourselves To Death. German Informatics Society, Stuttgart. October 11 1990

Postman, Neil. Amusing Ourselves to Death : Public Discourse in the Age of Show Business. Viking Press. November 1986, 184 pages, Paperback, ISBN: 0140094385. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Shannon, Claude E.. and Warren Weaver. The Mathematical Theory of Communication. Univ. of Illinois Press. 1963, pp. 3-6

Shannon, C. E. "A mathematical theory of communication.” in: Bell System Technical Journal. vol. 27, pp. 379-423 and 623-656, July and October, 1948

Stephenson, Neal. Cryptonomicon. Avon Books. May 4 1999, 918 pages, Hardcover, rough cut edition, ISBN: 0380973464. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Sterling, Bruce. The Hacker Crackdown. Law and Disorder on the Electronic Frontier. Bantam Books. November 1992, ISBN: 055308058X. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Stone, Allucquere Rosanne. Violation And Virtuality: Two cases of physical and psychological boundary transgression and their implications. 1993.

Turkle, Sherry. Life on the Screen, Identity in the Age of Internet. First Touchstone Edition 1997, Simon & Schuster Inc., New York, 1995 (Introduction: 9-26; Chapter 3: 77-101). Paperback, 352 pages, Language English, ISBN: 0684833484. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Virilio, Paul. “Cyberwar, God And Television: Interview with Paul Virilio.” in: CTheory. Interview with Paul Virilio, Louise Wilson. December 1 1994, Article A020

Wachowski, Larry and Andy Wachowski. The Matrix. Script. April 8 1996

Zizek, Slavoj. "From Virtual Reality to the Virtualization of Reality"in: Druckery, Timothy. Electronic Culture : Technology and Visual Representation Aperture. October 1996, Hardcover, ISBN: 0893816779. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.



MARKETING, PROPAGANDA AND INFORMATION WARFARE (3 Credits)

Hendrik Speck

Description: The course examines the theories and nature of marketing, propaganda, psychological operations, perception management, and several forms of (information) warfare under social, informational, and organizational aspects. The class will investigate the roots and development of such methods and operations in network concentric environments. Students will analyze different command, control, communication, computer, and information infrastructures and discuss advantages and disadvantages in order to uncover exploits and evolve the method or product.

Objectives: Special attention will be devoted to social and cultural implications of marketing, propaganda and information operations and warfare as well as to challenges and responses imposed. Based on an investigation of the history and evolution of marketing, agitation, propaganda and (information) warfare, participants of the course will gain an understanding of risk and threat analysis to information systems, apply countermeasures, and develop adequate response systems.

Learning Outcomes: In order to equip students with the know how needed to respond to upcoming threats appropriately, special consideration will be given to a methodical and strategic understanding of footprinting, automated scanning and enumerating, exploitation of vulnerabilities in services, applications, systems, and networks as well as incident reporting, assessment, intrusion detection, response and honey pots.

Course Schedule:

Required Readings:

Bagdikian, Ben. The Media Monopoly. Beacon Pr. April 1983, Hardcover, ISBN: 080706162X. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Barnouw, Erik, and Todd Gitlin (Introduction). Conglomerates and the Media. New Press. September 1998, 190 pages, Paperback, ISBN: 1565844726. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Chomsky, Noam. Pirates and Emperors: International Terrorism in the Real World. Black Rose Books Ltd., April 2000, Paperback, ISBN: 1895431204, June 1995, Hardcover, ISBN: 1895431212. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Chomsky, Noam. Media Control: The Spectacular Achievements of Propaganda (The Open Media Pamphlet Series, No 1). Seven Stories Press, April 1997, 64 pages, first edition, ISBN: 1888363495. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Herman Edward S., and Noam Chomsky. Manufacturing Consent: The Political Economy of the Mass Media. Pantheon Books. October 1988, 412 pages, Paperback, ISBN: 0679720340. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

MacArthur, John. Second Front: Censorship and Propaganda in the Gulf War. University of California Press, 1993, 274 pages, Rep edition, ISBN: 0520083989. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Stephenson, Neal. Cryptonomicon. Avon Books (Trd.). May 4, 1999, 918 pages, Hardcover, rough cut edition, ISBN: 0380973464. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.





MEDIA DESIGN: Hyper Media Design (3 Credits)

Hendrik Speck

Description: This course will provide a solid introduction into media design and hyper media design, including color, color theory, typography, multi media, and corporate identity design. The class will teach how to create basic Web pages using Hyper Text Markup Language (HTML), devise and develop basic multi media projects; understand and apply color theory, and use fonts, type and typography. The course will cover the basic HTML framework, font, type, and text formatting, images and graphics, as well as different color and perception models. Students will focus on design and aesthetic considerations but special attention will be devoted to readability, usability, coding syntax and implementation methods.

Objectives: After completing this course, students will have learned the basic HTML syntax and attributes that will allow them to create basic Web pages and format text, images and other media to make it Web-ready. The class will also develop the analytic and aesthetic skills of the student and enable the participant to deconstruct, analyze, understand, and (re)produce multimedia and hypermedia works and projects. The students will be able to embed images, text, and other media in Web pages and create hyperlinks to other pages, graphics, and miscellaneous Internet services (including FTP, telnet, newsgroups, etc.). Students will design, edit and implement basic and nested frame structures, tables, image maps and basic navigation systems. The participants will understand the fundamentals color theory and apply design criteria, color, as well as type and typography on several multimedia projects.

Learning Outcomes: The students will publish their work and personal portfolios and not only demonstrate their creative, aesthetic, and analytic skills during several exercises and assignments, but also exhibit the level proficiency and media literacy. Inn addition, all students will gain familiarity with the Internet and find additional, valuable reference and software materials online.

Course Schedule:

Required Readings:

Niederst, Jennifer. Web Design in a Nutshell. Second Edition. O'Reilly & Associates. October 15, 2001, 640 pages, 2nd edition, Paperback, ISBN: 0596001967. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Siegel, David. Creating Killer Web Sites. Hayden Books, September 18, 1997, 320 pages, 2nd edition, Paperback, ISBN: 1568304331. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Spiekermann, Erik and E. M. Ginger. Stop Stealing Sheep & Find Out How Type Works. (2nd Edition). Adobe Press. July 8, 2002, 208 pages, 2nd edition, Paperback, ISBN: 020170339. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.



ONLINE COMMUNITIES, E-LEARNING (3 Credits)

Hendrik Speck

Description: This course examines the history, theories, methods and effects of computer-mediated communication, focusing especially on building and maintaining online communities. Examples of online communication investigated include email, mailing lists, bulletin boards, chat rooms, hacker exchanges, peer to peer networks and Temporary Autonomous Zones. Students will work with, within and for virtual web communities and virtual reality environments. The class will look at the differences in the pattern language of real world and virtual world and examine the relationship between the traditional world and virtual communities. Participants of the course will explore and implement several methods and techniques that allow them to design and develop online communities focusing on usability and sociability.

Objectives: After completing this course, students will have a basic understanding of media and communication and will be prepared for further studies in this field. Participants will know about the major schools of communication theory and will be able to apply these models to past and current changes in public sphere, society, perception and communication. All students will also gain familiarity with the Internet and find additional, valuable reference and software materials online.

Required Readings:

Alexander, Christopher, Sara Ishikawa, and Murray Silverstein. A Pattern Language: Towns, Buildings, Construction. Oxford University Press, 1977, 1216 pages, Hardcover, ISBN: 0195019199. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Gibson, William. Neuromancer. Ace Books. May 1995, 271 pages, Reissue edition, Mass Market Paperback, ISBN: 0441569595. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Kim, Amy Jo. Community Building on the Web: Secret Strategies for Successful Online Communities. Peachpit Press. April 6 2000, 380 pages, 1st edition, Paperback, ISBN: 0201874849. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Smith, Marc A. (Editor), and Peter Kollock (Editor). Communities in Cyberspace. Routledge February 10, 1999, Library Binding, 336 pages, ISBN: 0415191394. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Stephenson, Neal. Cryptonomicon. Avon Books (Trd.). May 4, 1999, 918 pages, Hardcover, rough cut edition, ISBN: 0380973464. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.

Turkle, Sherry. Life on the Screen, Identity in the Age of Internet. Simon & Schuster Inc., New York, November 1995, Hardcover, ISBN: 0684803534. Buy it at Amazon.com, Amazon.ca, Amazon.de, Amazon.co.uk or Amazon.fr.



CYBEROCRACY: TOMORROW NOW (3 Credits)

Hendrik Speck

Description: This course discusses in an intensive dialogue with prolific writer, one of the leading web theorists, recent developments in cyberspace and explores futurist options.



CYBEROCRACY (3 Credits)

Hendrik Speck

Description: This coures analyzes the development of politics in cyberspace by researching changes in ethics, values and structures caused by electronic networks. Questions concerning nationalities, authority, intellectual property, dignity, and warfare lead this investigation.



INTERNET STUDIES: Media History and Strategies (3 Credits)

Hendrik Speck and Friedrich Kittler

Description: This course is a short history of modern media, focusing on technological innovations, informs a new understanding of the algorithmic infrastructure of the Internet, and its political, military, economic, and cultural impact.



CYBERLAW: Intellectual Property, Copyright, Copyleft and Copywrong

Hendrik Speck

Description: The course will discuss notions of work protection, patents, trademarks, and copyright. The class will examine the history, theory, and development of patents and intellectual property and focus on the social, economical, and organizational issues of copyright and copyright protection. Participants of the class will also learn of alternative visions of intellectual property protection focusing especially on Open Source projects and licenses, including GPL, GNU, and evaluate the concept of Copyleft and Copywrong. The class will give a short introduction into current copyright law, its implications, and discuss Fair use, library and educational exceptions.